Kolkata, India, July 23,2019- Secondary sales distributors need to deal with retailers and customers, which involves managing larger field teams. Companies struggle due to loopholes in collecting data from several touch points such as retailers, suppliers, customers, inventory, and transportation.
Add to that mix the possibility of multiple locations, and you can imagine the hassle of managing on-field sales and getting visibility into every aspect of it. Field force workers deal with retailers and distributors directly, collect feedback, deliver or return products, and take orders and process invoices as part of their core jobs.
As such, all companies possess enough visibility into their primary sales, which happens between the company and C&F agents or distributors. However, businesses have to rely on guesstimates when it comes to their secondary sales.
Some of the core challenges of companies in this regard are:
● Inability to track and manage secondary sales.
● Limited or no visibility into secondary sales activities.
● Lack of protocols to track and manage sales reports.
● Complicated and unsatisfying returns processing.
● Inability to forecast product demand.
● Inefficiency in planning inventory.
● Lengthy inventory handling time leading to a loss in revenue.
● Delays in stock replenishment, causing revenue and opportunity loss.
● Inaccurate and disparate sales data leading to delayed dealers claim and scheme processing.
A secondary sales tracking software can eliminate all discrepancies in these tasks and help companies keep a tab on the entire sales process. A secondary sales tracking solution can help you track secondary sales force activity and capture and leverage information to improve sales.
Measure an individual’s performance to encourage ideal behavior and incentivize results and efforts. A secondary sales tracking software can be your strategy to make informed decisions and optimize returns from opportunities and demand surges.
The Benefits of a Secondary Sales Tracking Software
● Improvised supply chain management and effective production planning
● Shorter order to cash cycles
● Effective measurement of target vs. achievement
● Accurate and real-time information on secondary sales orders, sales returns, payment status, billing, revenue forecast, customer feedback, and more.
● The ability to put captured data to use and forecast demand surges to stay in good shape to leverage those periods of high or low demands.
● Comprehensive insights into the primary and secondary sales to devise strategies as per the trend.
● Plan production effectively and minimize loss due to dead stock.
● The ability to track performing and non-performing product, location, sales rep, or team.
● No room for poor market analysis and forecast and subsequent product launch delays.
● Access to data and applications from anywhere with an on-cloud secondary sales tracking software.
● On-field sales rep empowerment with data and information accessibility on-the-go with a mobile-first tracking solution.
● Automatically generated stock and sales reports for instant visibility across channels and touch points.
● Assign routes automatically and track live sales reps locations.
● Streamlined ordering and billing/invoicing processes to save overhead costs for field reps.
A secondary sales tracking software can automate core processes and save you time and redundant efforts. Accurate data, centralized information, and accessible applications lead o increase in revenue and improve the bottom line.
A secondary sales tracking software can be your best bet at digitizing sales.
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