As e-commerce giants continue to outdo each other with their marketing campaigns and luring people to shop online this Diwali, shopping communities like Desidime had a bigger role to play this festive season, helping people to spot the best deals and make informed shopping decisions.
DesiDime has been witnessing 1lakh + visits per day, since the start of the online festive season. As compared to last year, there has been a 50% upsurge in desktop traffic and 400% escalation in mobile users. Discussions on the forums has increased as people have been constantly seeking advice, helping each other make more informed buying decisions and finding the best deals online. In just 5 days of the Festive Sales that were announced 2 weeks ago, DesiDime drove close to 8 million impressions and a total GMV of Rs 88 Cr to various e-commerce websites. In the run up to Diwali, almost 1000+ deals are being shared everyday by the DesiDime community, helping other online shoppers.
Mehul Jobanputra, Co-founder of DesiDime.com, said, “The festive months accounts for 30% of our annual sale. We have added additional servers in anticipation of volume, 21 to be precise.”
Amidst this tsunami of deals and coupons, DesiDime continues its legacy to help people save more by giving extra dimes to all those users, who joined the DesiDime family of over 5,00,000+ users, in this season. Also, some fun, deal-hunting contests were run, wherein the winners were given a gold coin and shopping vouchers. Overall, Rs. 150 Crore of sales will be driven to e-commerce companies this Diwali season.
According to “DesiDime’s India Shops Online survey” consumers are buying more large ticket items like Household Appliances, TV, Refrigerators and Electronics, online this year compared to last year. While 85% people admitted that they have reduced offline shopping, the most preferred online store is Amazon followed by Flipkart & Snapdeal.
With people relaxing their pockets during this happy season and online shopping catching the fancy of Indians, this Diwali is going to be certainly bright for online shopping community, DesiDime.com and its users.
Visit http://www.desidime.com/ for amazing Deals and coupons.
