Trade show exhibitions are not a necessary expense for company to show their company and expand their business but a valuable investment in a great opportunity to build more relationships with potential customers and show their latest products.
How to maximize the use of trade show exhibition and make the investment returns? There are some useful tips to attract customers to your exhibition booth.
1. Unique Exhibition Booth Design
Everyone like creative things and pursuit the novel products, so it is important for you to have a wonderful exhibition booth design. And you can mainly achieve creative design through two ways, one with a creative and unique shape, the other one is a wonderful design and application of lighting. There are some good examples of trade show booth design and which collected by Hawk Display you can learn from them well.
2. Speak your core strengths
The human eye is naturally attracted to bright lights. So choosing an exhibition booth with bright graphic is important. Surely, the words on the graphic should be highlighted too. Clear and brief words are good. It’s better for you to show your core strength of company or product instead of a long list your strengths and achievements. Usually, the words should be printed on the back wall and its height should be parallel to the line of sight of people
3. Prepare giveaways
Choosing unique trade show giveaways can get more needed traffic to your booth. Giveaways do not need expensive or luxury, but you should prepare it carefully due to it represents your friendly. Thinking of the limited budget, a practical small gift is recommended. The small giveaways contain special meaning is OK. Surely, choosing a beautiful and small sample which is relevant to your brand is better.
4. Demo your products
Demoing your product/service is a great way of engaging visitors in terms of it can show the features of your products well. It’s also a good way to make a start communication between sales and visitors. For example, Hawk Display had demonstrated their products in recent years, and their demo products folding reception desk are welcomed and bought by lots of visitors at scene.
5. Good PR and social media propaganda
No matter before, during or after a trade show exhibition, it is necessary for you to tell your potential visitors some information through PR and other social media platforms, and make them know you activity well. The information can be various, such as you’re going to be at a particular trade show, you booth number and products in this exhibition, the exhibition effect etc.
Besides these platforms, don’t pass up the effective opportunities to explore your exhibition information, like company webs, emails.
