September, 2015: Ideal Standard’s Ceraplus range already has a long and successful history as a special brassware range consisting of electronic, hospital/surgery & push button fittings, suited for all kinds of facilities, like public places, hospitals, health care clinics, gums, stadiums, etc. Building on that, Ideal standard expands Ceraplus electronics by adding new fittings for both basin and showering function.
Following Ceraplus legacy, the new additions are a merge of stylish design and unique safety features, whilst also being easy to install and exceptionally easy to use. The rim mounted taps and mixers use new water safety technology, the first of its kind, to set the standards for drinking water quality in the market place. Innovative Ideal Blue® technology prevents deposits of lead and nickel from contaminating the drinking water and also reduces water stagnation thanks to an integrated water management system. Not only are these fittings beautifully designed and safer to use, they are also more environmentally friendly as water and energy use are reduced by the factory fitted flow regulator and the reduced water content.
The Ceraplus built-in fittings all have the functional benefits of thermostatic temperature control which combines accurate control of the mixed water temperature and exceptionally safe protection from scalding. While they are all very easy to use, some have a user adjustable temperature control whereas others have the mixed water temperature fixed by the installer or service engineer and offer the hygienic benefit of thermal disinfection. Each fitting features a unique control module using an infrared sensor system. This remote control facility can manage different functions as required for each fitting, such as auto flushing, cleaning mode and continuous operation for thermal disinfection.
Speaking about the Ceraplus addition, Mrs. Penny Maridaki, Ideal Standard’s Brassware fittings Product Manager explained, “Combining optimal hygiene and technological advancement, Ceraplus brings together advanced engineering for better everyday living. It is a perfect pairing of the best quality materials and craftsmanship. Each piece is a reflection of very thoughtful and tasteful design sense with sound technological knowledge.”
About Ideal Standard:
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.
Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.
Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.
