Demetra Floor Lamp designed by Naoto Fukasawa for Artemide

“Demetra” is the goddess of the harvest in Greek mythology. Not only is “Demetra” a reference to the striking physical appearance of this luminaire, but also to its ability to “harvest a creative environment.” Demetra is indeed an ingenious and highly functional lamp that encompasses a winning combination of minimalism and efficiency.

Demetra Floor Lamp Features

Fully adjustable arms and head in painted aluminum
Tiltable and rotatable diffuser with incorporated dimmer switch
Floor base in anthracite grey, white or titanium grey
Interchangeable plug options accommodate most electrical outlets for global diversity

About the Designer

Naoto Fukasawa - Born in Yamanashi, Japan in 1956, graduated from Tama Art University’s Product Design Department, Fukasawa’s approach to product design is very original and both his philosophies “Without Thought” and “Design Dissolving in Behavior” are internationally supported. Fukasawa regards achieving simpleness in design as a way to achieve completeness and a harmonious relationship between users, objects and environments. Such a way of thinking is also described as “Outline,” the way of defining the boundaries of relationships between objects, people and environment.

About Artemide

The Artemide light has never been solely a function of seeing, or an opportunity for formal experimentation with lamps as objects. For more than forty years, Artemide has aimed to propose light as a companion to people, as a source of physical pleasure and mental comfort. Artemide has done so, with different work groups, searching through the whole design process, starting with a declaration of values - The human light.

Beyond the definition, the human light is intelligent light. A light that knows it has to relate to people, accompanying them in their daily activities. That is why Artemide's attention today is concentrated on the concept of the context of life, understood as a specific microenvironment in which an event occurs where one or more persons are the protagonist, every context of life can be associated with different light contexts, or the different atmospheres of light characterized by the activities that, at various moments of the day, have us as protagonists, starting from these contexts and the lighting conditions that characterize them, Artemide proposes products capable of meeting people's multiple needs and offering the light performance characteristics most suited to each moment of life, it is light that is flexible and adaptable, which produces the optimum visual precision, and consumes the minimum environmental resources, it is Artemide light.

Demetra Floor Lamp is available now at http://www.metropolitandecor.com/Demetra-Floor-Lamp-Artem...

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