SARASOTA, Fla. -- Patricia Baker of RE/MAX Alliance Group recently completed a luxury home marketing training course offered by the Realtor Association of Sarasota and Manatee.
The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.
“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation, which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. "Patricia Baker is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”
Baker is an award-winning sales associate who has been in real estate since 2008 and specializes in the Sarasota/Manatee market. The 2012 Manatee Realtor of the Year, she served as the 2014 Global Chair for the Manatee Association of Realtors and was just awarded the RE/MAX Platinum Club Award for 2014. She traveled to Cuba last year with the National Association of Realtors as part of an educational and cultural exchange.
“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Baker. “In addition, I discovered new and creative tools for promoting high-end homes and estates and new resources for finding buyer prospects. All home buyers and sellers will benefit from my new knowledge.”
The RE/MAX Alliance Group University Park office is located at 8027 Cooper Creek #105, University Park, Florida 34201. Baker can be reached at (941) 727-7345 or patsellingflorida@gmail.com.
RE/MAX Alliance Group is the #1 RE/MAX franchise in Florida for both transactions and sales volume. The company ranks #8 in the country and #19 in the world among RE/MAX offices, both based on transactions. With more than 300 agents and staff employees, RE/MAX Alliance Group offers residential and commercial real estate solutions throughout Sarasota, Manatee and Charlotte counties, with offices in Sarasota, Bradenton, Anna Maria Island, University Park, Venice, Siesta Key and Englewood. For more information, please visit www.alliancegroupfl.com.
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