DUBAI MEDIA CITY, UAE -- Unique, innovative new flushing technology reflects Ideal Standard’s commitment to delivering bathroom solutions marrying stunning form with exceptional function

ISH, the World’s Leading Trade (#)
Fair for The Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies, was held at Messe Frankfurt’s Exhibition Centre with over 2,400 exhibitors and 198.000 visitors! Ideal Standard’s revolutionary new AquaBladeTM flush technology was unveiled and it has already been recognised by the design industry, winning a highly acclaimed AIT “Innovation Award for Architecture”.

The prestigious award honours manufactures of innovative products, with Ideal Standard’s AquaBladeTM triumphing over products submitted by over 25 manufacturers. These entries were judged by a panel of internationally renowned architects from different sectors, with AquaBladeTM rewarded with “Innovationspreis Architektur+ Technik” in the category of “Products of High Architectural Quality”.

The AquaBladeÔ system uses an innovative ‘Microslot’ technology, which is a newly engineered system of channels to create a cascading wall of water from the top of the toilet bowl opening and two powerful plumes to energise the flush action. Unlike existing flushing systems where flushing water does not cover the entire toilet bowl, the AquaBladeÔ technology gives optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean.

Providing the ultimate combination of style and performance, the strategic location of the Microslot channels higher up the bowl, not only ensures best flushing performance ever, it is also designed with aesthetics in mind – and uniquely with AquaBladeÔ the often unsightly “rim” of the toilet becomes invisible, ensuring a more beautiful looking WC.

AIT recognised that AquaBladeTM is not only innovatively designed, but that the design and technology has a functional purpose, commenting that: “good design is created in connection with an improvement of the toilet hygiene.

This beautifully smooth design also greatly reduces splashing during the flushing process; therefore less bacteria cross-contamination (http://#)
occurs as fewer bacteria particles are released into the air upon flushing of an AquaBladeÔ WC.

AquaBladeÔ technology sets new standards in both toilet design and optimum flush performance – the smooth, gently curved surface with no overhanging rim also means it is much more hygienic easier to clean.

In traditional modern toilets, approximately 20% of the bowl remains unwashed after flushing, with the back “dirty zone” of the WC in particular typically not washed properly. However, AquaBladeÔ washes 100% of surfaces beneath the slot
, and cleans every part including the back of the WC, ensuring you can enjoy a pristine bathroom. The unique design, with no over-hanging rim, sees all surfaces exposed making it easier to clean.

Mrs Dimitra Dotsia, Marketing
Manager
, Ideal Standard MENA, commented: “At Ideal Standard we combine our expertise as global bathroom market
leaders to bring an innovative approach to challenges;

Being awarded the AIT “Innovation Award for Architecture” is recognition of how vital it is to merge stunning form and exceptional function, something we’re focussed on at Ideal Standard in order to continue delivering game-changing products.”

AquaBladeÔ will be launched across several of Ideal Standard’s bathroom collections, but the first range to be equipped will be Tonic II, Ideal Standard’s new luxury showroom range that launches in September 2015.

-ENDS-

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company
headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities
of Middle East, Egypt and Africa, with Head Offices
in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices
in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.