BOULDER, Colo. -- SR CrisisPR today announced its social media measurement service created to effectively analyze and assess social media success. Culled from broad experience in managing and measuring B2B social media programs, the service provides the right tools, metrics and analysis to help companies measure their progress and rate the business impact of social media channels.

“Many clients and prospects come to SR CrisisPR knowing they want a social media presence but are unclear about how to define success for their brand,” said Grace Stanton Rieger, CEO, SR CrisisPR. “While our teams already work with our clients to establish an effective strategy for each social media channel, the new measurement approach rounds out our social media services by helping clients deliver clear, quantifiable evidence of their brand’s performance as it compares to industry and competitive benchmarks.”

SR CrisisPR's measurement methodology takes into consideration every stage of a social media strategy combining both quantitative and qualitative measures, and is rooted in a blend of industry-leading reporting tools like Hootsuite.


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