PETERBOROUGH, U.K. -- In a world first, Create and Craft TV announces today that it is now streaming their hugely successful TV channel LIVE on Facebook - www.facebook.com/CreateandCraft (http://www.facebook.com/CreateandCraft)
In a true Omni-Channel approach, Create and Craft TV are now giving their Facebook followers and their viewers the opportunity to not only watch their shows live on the world's biggest social platform, but are also able to purchase the products on the live shows directly from the Facebook page.
24 million people in the UK use Facebook every day, spending around 21 minutes on the site throughout the day. With just over 18 million women in the UK doing some kind of craft and a 12% increase in the last two years, there is a real appetite for knowledge, inspiration and product in crafting.
Create and Craft TV is the world’s only dedicated LIVE crafting channel. It broadcasts 24 hours a day on Freeview and Sky in the UK with shows that both educate and inspire crafters across a range of craft categories such as paper crafting, cake decorating, sewing & knitting and jewellery making. They sell a wide range of exclusive products from sewing machines, die-cutting and embossing machines, through to fabrics, cake decorating sets, paper and cards – everything a crafter needs to create beautiful elements.
Michael O’Connor, Head of Marketing Communications says: “Being able to tune into our channel through their favourite social site is a great opportunity for our Facebook followers and customers. Our crafting community love to add their makes to Facebook, chat and exchange ideas with fellow crafters so it makes sense that they can also watch the shows at the same time. As a brand, we listen closely to our customers on Facebook and, because we broadcast live, are able to relay their comments within minutes straight to the show where the presenter will mention this on air!”
Larry Eeles, Ecommerce Development Manager says: “We worked closely with our broadcast partners to achieve a seamless viewing and buying experience which we’ve now got with the world’s biggest social network. You can view the live channel through Facebook on a desktop and we’ll be working closely with their developers to get this onto Mobile and Tablet in the near future”.
Tony Sheridan, Managing Director of Craft Retail says: “This is the final part of our Omni-Channel journey. Customers now have the opportunity to experience our brand through our TV channel, website, mobile app and now finally the most popular social channel which is Facebook.”
Create and Craft TV can now be watched LIVE through Facebook at; www.facebook.com/CreateandCraft or on Sky 674 & 675 | Freeview 36 | Virgin 748 | Freesat 813 & 811
For further information please contact Michael ‘Connor at michael.oconnor@createandcraft.tv
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Notes For Editors
Company Overview
Create and Craft is the world’s only dedicated craft channel providing specialist craft and hobby products. Create and Craft aims to educate and inspire through the multi-channel approach. The live TV station broadcasts to 24 million households in the UK, providing live demonstrations and instructional guides with experts. Educational content and craft inspiration can also be found on both of the e-commerce and m-commerce offerings. Available on Sky 674, Freeview 36, Virgin 748 and Freesat 813, Create and Craft is live 12 hours a day. www.createandcraft.tv
Craft Extra is a second sister channel to complement its successful and award winning Create and Craft TV Channel featuring niche craft products and much more. Available on SKY 675 and Freesat 811. www.createandcraft.tv
Ideal Shopping Direct Limited is a leading multi-channel retailer, selling products to consumers via its television shopping channels and its Pure Play sites – Ideal World, Ideal Extra, Create and Craft TV, Craft Extra, Deramores, Lead the Good Life, Sew.co.uk, Love Pets.
Our subsidiary company, Ideal Sourcing Ltd, supplies major UK retailers and wholesalers with craft and related products. We currently employ more than 500 people, mainly at our broadcasting and distribution site in Peterborough, United Kingdom.
We broadcast to more than 24 million households in the UK; each channel is supported by a transactional website which also streams the TV broadcast. The television shopping market in the UK has grown dramatically in recent years as digital TV has spread. Since the digital turnover from analogue in 2012 all UK households now have access to digital TV, and hence to television shopping.
Contact
Michael O'Connor
