HYDERABAD, India -- CarDekho voted as the overall winner in 2014 WOTY India awards HYDERABAD, 9 January 2015 – ICICI Bank, Times of India, Naukri.com, Facebook, Apollo Hospitals, Bharat Petroleum, Airtel, Reliance Life, IRCTC, Goibibo and many others have been chosen by the Indian public as category winners of the Website of the Year India 2014. Automotive website Cardekho.com has been chosen by the Indian public as the overall winner of the Website of the Year India 2014. The Website of the Year India (WOTY) election is the biggest annual online public award of its kind in India. This year more than 344,000 votes were cast to decide the winning websites in 21 different categories, like Automotive, Media, Sports and Shopping. Almost 150% more people voted compared to 2013 and the number of votes increased by 176%. Nominated websites were judged on content, navigation, design and recommendation intention. There are 2 winners in each category: the Best Website, the site with the highest average score on the four elements, and the Most Popular Website, the site with the highest number of votes. The overall winner of the Website of the Year is the website with the best relative review within its category. Winfred Samson, head of Markettools Research India, a MetrixLab company states: “This year, the voting for WOTY awards saw maximum YoY jump in India as compared to WOTY elections in eight other countries. This clearly indicates the growing significance of corporate websites as the most popular and rapidly growing media interface for any company. As ‘digital’ is now a central part of any brand’s marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. The WOTY award is a great initiative that MetrixLab has been conducting for over a decade in European countries, and has been in India for three years now. We are so pleased to be able to recognize the top performing websites in the India, and to ensure that the Indian market is aware of which brands they should be watching, and who is delivering great digital content via their website! I also thank our lead partners, Ship2myID.com for their support and creative inputs in making the 2014 WOTY India awards a great success. This year, the WOTY award has also been launched in China where over a million votes are expected to be cast. Congratulations to all the winning websites in various categories and to CarDheko.com for being voted as overall winner across all categories.” The winners in all categories: Automotive Insurance Best Website: Autocar India Best Website: Reliance Life Most Popular Website: CarDekho Most Popular Website: LIC India Banking & Investment Leisure & Travel Best Website: ICICI Bank Best Website: Goibibo Most Popular Website: ICICI Bank Most Popular Website: IRCTC Tourism Career & Education Media Best Website: Naukri Best Website: Zee TV Most Popular Website: Wikipedia Most Popular Website: NDTV Charities News & Information Best Website: Make A Difference Best Website: The Hindu Most Popular Website: Unicef Most Popular Website: Times of India Communities Shopping Best Website: Facebook Best Website: Flipkart Most Popular Website: Facebook Most Popular Website: Flipkart Comparison Sports Best Website: PriceDekho Best Website: CricketnMore Most Popular Website: My Smart Price Most Popular Website: Star Sports Consumer Electronics Telecom Best Website: Apple Best Website: MTNL Mumbai Most Popular Website: Apple Most Popular Website: Airtel India Consumer Goods Utility Best Website: Amul Best Website: Bharat Petroleum Most Popular Website: Amul Most Popular Website: Bharat Petroleum Dating Weather & Traffic Best Website: Shaadi Best Website: Google Maps Most Popular Website: Bharat Matrimony Most Popular Website: Google Maps Food & Beverages Housing & Interiors Best Website: Sify Bawarchi Best Website: Housing Most Popular Website: Sanjeev Kapoor Most Popular Website: PropertyWala The Website of the Year election is an initiative of MetrixLab, a global insights and analytics provider. The election is also organized in Germany, France, The Netherlands, Spain, Italy, Brazil, UK and China.


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