With nearly every B2B marketing data vendor that businesses use, there is a “flat fee” pricing model. Data re-sellers & data brokers charge 'dollar-per-record' flat fee model. Few marketing executives actually pay attention to the 'wastage' of marketing dollars with this data sourcing approach. It is a known fact that marketing data records constantly change and data becomes outdated in less than 90 days. That is why Corporate360 is trying to make marketing data purchasing and terms of service easier by introducing a cloud based data-as-a-service subscription. This ensures accurate data and 'anytime-anywhere-anydevice' access to most recent data. The real-time data updates and ongoing data accuracy maintenance support guarantees a low cost one-time investment for all B2B marketing data needs.
“It’s ironic that cloud and BigData technologies represents a faster and more innovative approach for data driven marketing, yet flat fee based list re-sellers and data brokers remain old fasioned,” said Ashish M, Director, Products. “By dramatically simplifying how clients contract for marketing data services, C360 is making it easier and faster for companies to reap the benefits of Cloud & BigData for sales and marketing campaigns.”
Corporate360 released a more customer friendly pricing and data usage agreement for customers entering into marketing data contracts. Now, B2B marketers can avoid repeated flat fee based stale list purchases. With Data-as-a-Service model, marketers can save more than 60% of budget spent on repeated list purchases.
Corporate360's marketing data cloud helped business and clients quickly benefited from the substantially simplified data-as-a-service model. Clients have embraced C360’s new and innovative data platform, which is easy to navigate and understand, identify sales leads, dramatically reduce time required to close a deal and data accuracy for clients to enjoy the benefits of data-as-a-service cloud.
Corporate360 is a global leader in marketing data services, and is now making the marketing data cloud product 'ProspectR' more attractive to businesses. B2B marketers can more easily choose to use this cloud based marketing data platform, to discover prospective buyers, contact information, social data, competitor intelligence & sales trigger events.
A small data science team has been working for months on this DaaS model, and other data companies may be wise to follow suit. Since Cloud and BigData technologies should make things easier to avail more insights and more data for B2B marketers, the change is a seemingly disruptive and customer friendly.
Corporate360 is the global leader in marketing data solutions with a diverse portfolio of cloud solutions designed to enable B2B marketers with control over data and campaign expertise. C360 has helped more than 300 clients around the world, with deep industry knowledge from helping clients transform to data driven marketing.
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