CENTRAL LONDON, U.K. -- If you have ever wanted to know how to run a successful hospitality establishment then Monica Or has the answers for you inside her book ‘Star Quality Hospitality – The Key to a Successful Hospitality Business’.
For the last ten years there have been programmes such as The Hotel Inspector on television which highlights the failings of independent hotels around the country. Although the problems for these hotel owners run a lot deeper than just having a makeover. These days independent hotels hold just over 50% of the market share and face stiff competition by the continual increase of budget chains. The YouGov 2014 survey shows that 45% of SME decision makers in hospitality admit that running a business is more challenging than expected – 70% claim it is a ‘constant challenge’.
Monica says ‘The problem most hospitality owners have is that they are too close to their business. It is important for business owners to first look at what their business is about and be clear on this. Once this is established they can focus on their customers which are the lifeline to their business, and by customers, I mean their suppliers, staff and guests. Most operators focus their attention on their paying guests only and miss out the vital components that will keep their business running smoothly. The solutions I offer in my book will produce optimal results which in turn will increase profitability’.
Monica draws on her previous experience from working at The Ritz, with Radisson Edwardian Hotels, onboard Cunard’s luxury cruise liners and managing staff at Hilton’s London Hotels. From this she has put together a model which is in the form of a key. She shares this with her clients as she focuses on assisting independent hoteliers and restaurateurs to run profitable businesses. Throughout her book you are given a host of practical tips and checklists that can be implemented immediately, and can be downloaded for free from the following website:
http://www.starqualityhospitality.co.uk/keytosuccess.html
Her book is split in to three sections:
The Business of Hospitality focuses on the establishment you run. It looks at how to match the products and services within the offering you have, taking into account best practice guidelines from the Environmental Health Officer. It also takes into account the internal operational systems used and how to make these more cost efficient.
The second section Customers are your lifeline looks at how the choice of your supplier will directly impact on the profits made. How looking after your staff can increase their loyalty, and how to surprise and delight your guests so they will come back again and again. It also highlights the latest industry trends that you need to be aware of as customers become ever more demanding.
The importance of measuring success to remain profitable is the final section which looks at various measurement tools that can be used to assess the overall guest experience.
According to Peter Ducker FIH, Chief Executive of the Institute of Hospitality:
‘Star Quality Hospitality – The Key to a Successful Hospitality Business’ is just that – a step by step guide to getting it right – from staffing and food safety to achieving target room revenues. It’s well informed, detailed and engagingly written. It is a ‘must read’ for anyone starting out in this fantastic but challenging industry.'
Monica will be holding her official book launch at Manuka Kitchen, 510 Fulham Rd, London SW6 5NJ on Thursday 22nd January 2015 at 6.30pm.
‘Star Quality Hospitality – The Key to a Successful Hospitality Business’ is available on Amazon. Price £14.99.
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Monica Or
