LEWES, Del. -- The latest edition report Global Roaming Tariff Tracker (http://www.marketresearchreports.com/tariff-consultancy-ltd/global-roaming-tariff-tracker) subscription service finds a steady increase in the size of mobile data roaming packages combined with a fall in average package pricing offered by MNOs worldwide. From the publisher survey there are now more than double the numbers of Data Roaming Packs than Voice Roaming packs.
By contrast, MNOs have increased the average price of their voice roaming packs and have reduced the average number of call minutes available per pack since the last edition of the “Global Roaming Tariff Tracker” published in July 2014.
The increase in average Data Roaming allowances and the reduction in average pricing reflects the introduction of a range of new Data Roaming packages spurred on by a rapid increase in data roaming usage.
For example, H3G Denmark has reported that roaming usage to selected 3Like Home countries has increased by up to 5,000 per cent, since the launch of the service in March 2014 and Swisscom (Switzerland) has reported a three times increase in Mega-Bytes (MB) used in its data roaming packages in 2014 when compared with 2013.
The latest edition “Global Roaming Tariff Tracker” has identified the following trends in roaming services:
Regulators continue to abolish roaming charges in selected countries – After the lead of the European Union (EU), who has abolished European roaming from the end of December 2015, other regions have followed suit:
1) Balkan countries (including Albania, Bulgaria. Macedonia, Serbia & Bosnia Herzegovina) - are to abolish roaming charges from January 2015.
2) West African countries (including Kenya, Rwanda, South Sudan & Uganda) - are to establish the “One Area Network” – which is also to abolish roaming – by the end of 2014.
More high-end post pay tariffs now include a roaming bundle – A growing number of MNOs are including a roaming allowance to selected countries with their premium Post Pay tariff. For example:
1) Orange (Switzerland) - has revised its “Orange Me” tariff to include unlimited mobile data, SMS & call roaming inEurope for CHF 85 (Euro 70) per month.
2) sosh (France, the low cost brand of Orange) - now includes roaming services in Europe & North America over 365 days for its Euro 24.99 per month plan.
More inclusive roaming tariffs are being introduced – More MNOs are offering a “Like Home” service, which allows users to use their domestic allowance of calls, SMS & mobile data, particularly in Europe with the regulator-inspired reduction in EU roaming pricing. Examples of new inclusive roaming tariffs include:
1) H3G (Denmark) - has extended its “3Like Home” service to include inclusive roaming in France, Germany, Norway & Switzerland - it already includes inclusive roaming in Sweden, Austria, Hong Kong, Ireland, Italy & the UK.
2) Vodafone (Germany) - has introduced “EasyTravel Europa” which allows a Vodafone RED tariff user to use the call, SMS & mobile data allowances in the EU,Switzerland &Turkey for a monthly fee of Euro 4.99 per month.
New Data Roaming packs are being introduced as add-on services – A number of MNOs continue to introduce new Data Roaming packages over the last quarter period. Examples of new packages include:
1) TIM (Italy) - has modified its weekly Viaggio Pass tariff pack, which offers 600 minutes (split equally between incoming & outgoing minutes), 300 SMS & 300 MB (to the EU & the USA) for Euro 15 per week.
2) Globe Telecom (Philippines) - has expanded its flat rate P599 (Euro 10.51) daily tariff to a total of 75 countries worldwide (up from 35 countries) available for Post Pay users.
3) Etisalat (UAE) - has introduced a Global Data Plan with 1 GB of roaming data and unlimited eWi-Fi roaming (including a 10 GB domestic allowance) for AED 500 (Euro 107) per month.
Promotional roaming packs are being introduced for specific events – Middle Eastern MNOs over the last quarter have introduced a roaming package to coincide with the annual Hajj pilgrimage inSaudi Arabia. Examples of promotional roaming services include:
1) Zain (Jordan) – has introduced a Hajj roaming bundle using the Zain Saudi Arabia network, including unlimited data & 100 minutes for JOD 10 (Euro 11.1).
2) Omantel (Oman) - has introduced “Hajj Jawazak” roaming bundles, including a Mada Post Pay roaming bundle of 100 minutes, 50 SMS & 1 GB of mobile data for a 10 day period for OMD 10 (Euro 20.4),
3) Etisalat (UAE) – has introduced “Hajj and Omra” roaming bundles, including a roaming bundle of 200 minutes & 1 GB of mobile data for a 2 week period for AED 250 (Euro 53.4),
This report analyses the roaming packages provided by 90 MNOs in 64 countries worldwide - and finds that 168 voice roaming packages and 409 data roaming packages are being offered as of October 2014. The Tracker also finds that:
Voice roaming packages - are being offered at an average cost of Euro 23.19 per month with an average bundle of 134 minutes per pack - an increase from Euro 21.04 per month with an average bundle of 139 minutes per pack.
Data roaming packages - are being offered at an average cost of Euro 0.72 per MB with an average bundle of 249 MB per pack – and has increased from 233 MB per pack, at an average cost of Euro 0.78 per MB.
Overall, MNO voice roaming packages remain relatively limited with the average size of packages, as measured by the number of minutes, declining quarter on quarter, and the average cost per pack is increasing.
MNO data roaming packages are increasing the average bundle, as measured by the number of MB, increasing quarter on quarter, and the average cost per pack is declining.
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