PHOENIX -- Women in the Pet Industry Network (WIPIN), a leading organization focused on women entrepreneurs in the ever-growing pet industry, welcomes Penny Warring to its membership. Penny is Chief Operating Officer of K9 Fit Club www.K9FitClub.com, an online certification program and the leaders in human & canine fitness. Getting certified is an excellent income stream for personal & group fitness trainers, veterinarians, dog trainers, stay at home moms and over all dog and fitness lovers.
According to the American Pet Products Association, there are more than 82.5 million pet owners, and this is expected to rise to 92 million by 2018. Even in uncertain economic times, the rate of spending on pets did not falter but continued to grow. The IBISWorld Industry Report shows that for 2008-2013, the pet industry grew 3.4 percent annually. That number is expected to reach and stay at 4 percent a year through 2018.
The total of pet industry expenditures for 2013 is estimated at $55.53 billion, up from $43.2 billion spent in 2008. More and more services – all-natural and organic foods, daycare, pet sitting, pet fashion accessories – are being provided to help pet owners take the best care of their animals. Over the next five years, the majority of new pet owners is expected to be a combination of single-person households and members of the aging population.
“Our network continues to grow with the addition of talented entrepreneurs such as Penny Warring,” said Shawna Schuh, Certified Speaking Professional and President of WIPIN. “Each member brings a unique perspective and adds to our exchange of ideas, information and contacts. Our members hail from companies focused on everything from puppy products to wildlife sanctuaries. Ours is a network of movers and shakers across multiple fields within the pet industry. As members of WIPIN, women from all over the United States and Canada can connect as if they were at a business lunch,” added Schuh.
“I look forward to many opportunities to connect with women across so many pet industry categories,” Penny Warring, COO of K9 Fit Club. “We all strive to raise the level of professionalism in the industry and to capitalize on its growth. WIPIN enables that through its network, educational events and membership benefits.”
About Penny Warring
Penny Warring has been an entrepreneur and a marketing leader since the early 90's. She has over 15 years in sales, marketing, business management, operations and retail chain management. Beginning as a partner in a clothing company she was responsible for national sales to big box stores and specialty boutiques. In 1996 Penny founded a specialist retail travel agency in Sydney Australia and grew it to 35 locations across Australia and New Zealand acquiring her two major competitors in the process. The company was sold to a venture funded tourism consolidator in 2005 at which time it employed over 130 staff with an annual turnover of 55 million. She is a wife and mother of two boys 14 and 15 and three dogs. Since moving back to the US in 2005 she has been consulting for companies in their management marketing and social media. She is now the Chief Operating Officer and Director of Sales & Marketing at K9 Fit Club; the industry leader in human & canine fitness certification.
About Women in the Pet Industry Network
Established in 2010, WIPIN is headquartered near Portland, Ore., and currently serves a membership base of women entrepreneurs worldwide. WIPIN members come from all categories within the pet industry, from groomers and veterinarians to pet sitters and pet boutiques. WIPIN is affiliated with Black Dog Education.
WIPIN membership benefits include: discounted registration to the annual WIPIN conference; regular business articles and promotional tips via email; access to semi-annual Top Women in the Pet Industry Biz Books; custom member pages on the WIPIN website; inclusion on a members’ list for WIPIN networking; the Pet Industry Buzz e-zine that spotlights members to an audience of thousands of pet professionals and shares video lessons that can positively impact business growth; caring telephone support from real people with real pets; unlimited access to other pet professionals for information and partnerships; discounts on products and services; and monthly educational sessions by phone or web on marketing, social media and other pertinent business-building topics.
In addition to leading WIPIN, Schuh is founder and channel host on Pet Industry TV. She is also a Master NLP Practitioner and Executive Coach with more than 20 years of experience helping professionals experience profound insights about themselves and their businesses.
Media Contact
Shawna Schuh
503-970-5774
shawna@womeninthepetindustry.com
