TULSA, Okla. -- What started out as an extension of Tulsa Public Schools, with approximately 10 – 15 young singers, has grown over the past 24 years into the most well-known, well-respected community choral music programs for children’s voices in Oklahoma. An organization that affords children in grades 3 – 12 the opportunity to take part in such a self-rewarding experience is truly astounding. Now more than ever, the Tulsa Children’s Chorus is blossoming at the seams and community awareness is sweeping throughout the state of Oklahoma and beyond. We are proud to recognize our own efforts in hitting a new record of 500 links on Facebook.
“… I would like for us to set a goal and a deadline of 500 Facebook likes by the first of December…” says Erik Collins, the organization’s Chair of Marketing and Public Relations, at a board meeting on October 14th. At that point, the page sat at 473 likes. An advertisement on Facebook was made the next day at noon encouraging current Tulsa Children’s Chorus Facebook followers to invite their friends to like the page. Less than 24 hours later, the Tulsa Children’s Chorus Facebook page hit 500 likes at approximately 8:30am on Thursday, October 16, 2014. It was the support of a great board, faithful supporters and friends of current friends that made the organization hit this milestone.
Like many other non-profits, finding the necessary financial resources for paid advertising is becoming increasingly difficult. Studies have shown that, for many, marketing and PR efforts consume almost 70% of non-profit operating budgets. The theory of “pay to be seen” in order to increase conversion and ROI simply does not work anymore for non-profit organizations. Social media accounts for a significantly higher rate of traffic than ads in a local magazines and newspapers. The main reason for this is the “call to action” that social media gives people that a static printed ad cannot give. If you encourage your fans to take part in the organization’s growth and development, they feel honored to be involved its successes, subsequently feeling the need to participate. This is how we met our goal – by engaging our community.
Contact
Erik Collins, Director of Marketing/PR
marketing@tulsachildrenschorus.com
