LOS ALAMITOS, Calif. -- LOS ALAMITOS, Calif., 7 August 2014 – New speakers have been added for Rock Stars of Big Data Analytics, set for October 21 in the Silicon Valley. Early-bird, student, and team pricing is now available.

The one-day gathering of well-known data analytics authorities will explore all aspects of analytics, including building a data-driven culture, launching data platforms, and ensuring privacy. The event will include case studies, discussions, lunch, networking, and a cocktail reception.

The speakers include:

* Mike Ames, Director of Analytics, Product Management, and Hadoop Strategy, SAS

* Greg Arnold, Data Infrastructure Engineering Director, LinkedIn

* Grady Booch, Chief Scientist of Software Engineering, IBM

* Mark Davis, Distinguished Engineer, Dell

* Matthew Denesuk, Chief Data Science Officer, GE Software

* Josh Greenbaum, Principal, Enterprise Applications Consulting

* Shivani Govil, Vice President, Business Analytics Solutions, SAP North America

* Nigel King, Chief Information Officer of Portfolio Management, Oracle

* Chris Pouliot, VP Lyft, Netflix Former Director of Analytics

* Mike Rosenbaum, CEO, Catalyst IT Solutions, and

* Guido Schroeder, Senior Vice President of Products, Splunk.

For a limited time, attendees can register for $299 ($229 for IEEE Computer Society members) and save more than 25 percent off full price (http://www.computer.org/portal/web/Rock-Stars/Data-Analytics).

Speakers will discuss the trends, the challenges, the solutions, and how they've used big data analytics to:

* respond to changing business conditions

* predict future outcomes

* make decisions using 100 percent of data in every decision rather than instinctive guesses

* develop a big data platform that handles all types of data and analytics

* create a "culture of analytics," and

* assure privacy and security while leveraging the power of big data.

The Data Analytics event builds on the success of last year's sold-out Rock Stars of Big Data (http://www.computer.org/Big-Data) conference at the Computer History Museum in San Jose.

About IEEE Computer Society

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