SINGAPORE -- Father’s Day is just around the corner, and like any other special occasions, this is a prime event which restaurateurs like you should focus your marketing on. But there is a need for you to begin early to get the most out of this occasion. It is good to focus both on getting new customers as well as encouraging repeat visits.
As a restaurateur, it is always good to keep track of the upcoming holidays so you can not only be prepared for the influx of customers who will dine at your restaurant, but also encourage and remind your current loyal customers to shop or dine at your restaurant first.
However, in order to do that, first you need to have an effective Father’s Day campaign for your restaurant and next you need to make sure all staff are aware of the public relations or marketing campaign that you are planning for the big day. The staff should fully understand how the campaign works and the reason why you are doing it. But how can business owners ensure effective communication top-down?
We at Affluence PR suggest that you need to get started and plan the details ahead first. Once done, brief all staff with clear instructions so that they will know what to do. For example, the kitchen staff should prepare certain foods like potatoes, onions and beef patties beforehand wherever possible. The staff in charge of taking in reservations should stop at a certain number to prevent taking in too many. It can also include communicating to staff minute details such as which staff to be stationed to serve which table or tables.
To be able to communicate effectively is an important aspect for any business. Since the latest definition by the Public Relations Society of America has also defined public relations as the practice of managing communication between an organization and its publics, therefore, effective communication will be equal to effective PR for a restaurant.
Affluence PR is an expert at running Public Relations campaigns for upscale retail establishments in Asia and has amassed wide media contacts over the many years of experience in this industry. As such, restaurants like yours are able to leverage on Affluence PR’s network and be able to discover how you can come up with public relations strategies in line with special occasions like Mother’s Day.
This is the power of extended marketing. At Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do. Our experts know how to generate exposure for your restaurant in all possible media platforms.
Contact Affluence Public Relations, the experts in Public Relation services in Singapore and raise your restaurant awareness today.
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