SAKET, India -- S. Rajendran,
Chief Marketing Officer,
Acer India
Brand Value
The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’. Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires.
Brand loyalty & Customer Relationship
The power of Acer’s brand has been unswerving with the company’s promise of breaking barriers between people and technology. The company has been consistent in introducing cutting edge technology first to market and these initiatives have catapulted Acer to the prime position in the industry whereby our products always arouse curiosity and stir up excitement in the minds of its consumers. This has also been a competitive strategy for Acer to carve its niche in a competitive market like today.
Innovation is an integral part of Acer’s corporate ethos and reflects in its vast portfolio of product offerings. The company believes that its brand promise and technological innovations need to reach various sections that will inspire them to further accomplish newer goals in their lives. Going forward, it plans to further extend its rich and deep rooted repertoire of products that will resonate well with its consumers.
Evolution with Revolution…
Acer belongs to that brigade of companies that started off its operations as a specialized design company for many key technology components before moving up the value chain to produce key components, sub-assemblies and customized parts for reputed technology brands. Ever since then, Acer has gained the first-mover advantage in the market by launching
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