Companies recognized as key in this market are Cisco, Danaher, HP, IBM, JDS Uniphase, and Procera Networks.
A recently published report by TechNavio, an independent tech-focused global research firm, shows that the demand for network analytics has increased primarily because of the growing need for network control and optimization. Increased usage of mobile devices and the growing access to app stores via mobile devices have increased network traffic considerably. As network traffic is increasing, the demand for network analytics solutions to manage the traffic efficiently on a network has also gone up.
The market is expected to grow at a CAGR of 27.64 percent during the period 2013-2018. The TechNavio report outlines several factors behind this growth, including a need to improve customer experience and to provide timely insights.
“Network analytics is used to gain insights about usage patterns, device operational data, location, and customers' credit worthiness. It also provides demographic details, buying preferences, and optimum placement of advertisements. Further, network analytics has significant potential to reduce operational costs, generate new sources of revenue, and improve customer satisfaction and loyalty,” says Faisal Ghaus, Vice President of TechNavio.
TechNavio analysts observe that despite its advantages, the high cost of deployment is one of the major challenges for the Global Network Analytics market. Many companies, especially SMBs, do not have proper network analytics solutions in place because of budget constraints.
However, the market is expected to continue to grow because of the trend towards Wi-Fi, which has generated the need among operators to have analytics solutions in networks where congestion is high. Therefore, Wi-Fi offloading generates demand for network analytics solutions.
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends by segmentation of applications and end-users, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Network Analytics Market 2014-2018 (http://www.technavio.com/report/global-network-analytics-...), please send an e-mail to media@TechNavio.com.
About TechNavio
TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.
We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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