SAN FRANCISCO -- There she is standing in the window of your favorite department store. Chin up, vacant glance, hand on her hip. Her porcelain complexion, chilly, elegant and inviting, inviting enough that you’re enchanted to look past the price tag of that sparkling gown draped on her tiny frame, and carry it like a precious pearl to the register. The mannequin, once a French moniker for model, has since taken on a much larger connotation. A lifeless piece of plastic she is not. By today’s definition she’s the modern gatekeeper to our glamorous desires, she’s the woman (or man) we want to be. No one understands this better than the artisans at “ABC Mannequins”, one of the retail industries leading mannequin manufacturers, holding the coveted prestige of a Made in Italy product, featured at retailers and events from Milan to Manhattan, Manhattan to Moscow and soon San Francisco too.
Thanks to “Alu”, ABC’s exclusive North American distributor, ABC’s sensuous “Ophelia” mannequin will be gracing the showroom of Alu Mind’s, 'ROAD' Retail Design Show and you’re invited. Join us for a 9 day tradeshow of fashion, interior design, trend forecasting and much more starting January 21st and concluding on the 31st (not including weekends) from 9am to 9pm every day at 1999 Bryant St., San Francisco, California, alongside some of retail and the fashion industry's most discerning and recognized professionals. Learn more: http://www.retaildesignshow.com/
Notes to Editors:
Private press tours happening all day Saturday, January 18th. To book an appointment, contact John Forrester at (323) 702-3684 or john@marquetgroup.com.
ABOUT ‘ROAD’ RETAIL DESIGN SHOW
Conceived over the course of 5 years, ROAD – Retail Design Show is Abramo Manfrotto’s exploration into how retail has evolved. Manfrotto, CEO of ALU noticed a peculiar thing. Quality decisions that top retail industry executives were charged to make regarding retail design were being hindered. Their companies were suffering due to the lack of the proper components not being readily available in the right place at the right time, in the right atmosphere. The potential of these talented visionaries were delayed.
Over the course of two weeks, ROAD will feature an array of workshops, speeches, demonstrations, and networking opportunities for all invited partners and guests. The synesthesia that will bring together the premier influencers of retail and design. Learn more: http://www.retaildesignshow.com/
Alu Mind article on the first ROAD event, last month in Manhattan: http://www.alumind.com/article/madhattan-alu-queen-hearts/
ABOUT ABC MANNEQUINS
The premiere destination for luxury mannequins since 1963, ABC has been handcrafting mannequins in Italy for retailers worldwide some of which include but are not limited to: Hugo Boss, Moschino, Jil Sander and Emilio Pucci. For more information: http://www.abcitalia.com
Atelier ABC Mannequins video:
http://www.youtube.com/user/ABCMANICHINIvideo?feature=watch
http://youtu.be/_wtTK7sShMo
ABOUT ALU
ALU is an international company with more than 25 years of experience catering to the retail world. Since its founding, ALU has partnered with many leading international retailers and premium brands such as Bloomingdale’s, Macy’s, Sears, Chanel, Zara, Bank of America, Ray Ban, Nokia, Luxottica, Sephora, Estée Lauder, Adidas, Maclaren, JCPenney, Helly Hansen, Wrangler and General Motors, among others.” “AluMind” is a spin off publication owned and operated by Alu.
For more information: http://www.alu.com; Alu Mind Magazine: http://www.alumind.com
Media Contact
John M. Forrester
323 702 3684
