DUBAI MEDIA CITY, UAE -- AXA unveils a major Brand Campaign in the Kingdom of Saudi Arabia
AXA Insurance – one of the largest and the leading non-life international insurers in the region which operates as AXA Cooperative in the Kingdom of Saudi Arabia [KSA], launches its most important Brand Campaign in KSA.
The campaign is part of AXA Cooperative’s strategy to reinforce AXA’s world-class standards in the insurance sector. The TV advert, outdoor and online campaign emphasizes the benefits of insurance and the need to protect and secure our family as well as the precious things we own. It also supports the company’s vision and insurance solutions that offer more than any other traditional insurance products coupled with its renowned customer experience.
With its long and successful history in the Kingdom for over 30 years, AXA is now one of the top 5 insurance companies. It has built a significant Motor and Health portfolio (including SMEs) but is also very successful in Construction and Marine insurance. More than 500,000 customers already entrust AXA in the region to protect their businesses, families as well as their assets (homes, cars and other precious things they own). The Brand Campaign will also shed light on the company’s expansion plans in KSA, its sales distribution, product offering and operational processes that reassure AXA’s standards and brand promise. AXA Cooperative will open 13 new locations in 2013 in Jeddah, Riyadh and Eastern Province.
The core objective of the brand campaign is to sustain the AXA’s vision to become the preferred company for clients, employees, providers & shareholders as well as reinforcing the company’s brand values and core attributes – available, attentive and reliable. It will show AXA’s even stronger commitment to its customers in redefining standards, and in putting customers at the heart of everything it does. Indeed, AXA Cooperative has heavily invested in the training and development of Saudi talent to face our customers and is committed to accelerate its growth in this country by further engaging and building the capacities of Saudi Arabian nationals in the insurance sector.
Jérôme Droesch, Chairman of AXA Cooperative, said:“With this campaign we want to communicate what sets AXA Cooperative apart: from the caring service our colleagues provide to our customers to our wide product portfolio. Through this campaign, we wish to emphasize that AXA is a powerful brand that people should trust.”
He added: “We hope the campaign will engage the Saudi population with our international brand and communicate who we are – our positioning, ambitions and our values. Overall, we aim to set us apart – with positive, compelling messages. The launch of our Brand underlines our commitment to responding to what the people of the Kingdom strive for - stability and protection, and supporting them throughout different stages of life and business with innovative products and exceptional services. Looking forward, we are well positioned to capture the ample opportunities lying ahead of us and a number of initiatives are underway to accelerate our growth as the preferred company in the Kingdom and insurance industry.”
To advocate the brand promise of AXA, a large scale advertising campaign will commence this week at major media including TV, print, outdoor and online media. The revamped AXA’s official website www.axa-cooperative.com will also be launched at the same time with new contemporary interfaces and user-friendly navigation for customers.
Notes to the editor:
About AXA in the Gulf
With a workforce of over 800 employees, 22 outlets region-wide, more than 500,000 customers and in 2012 a gross written premium of over US$ 625 million, AXA is the largest international non-life player in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA Gulf operates in KSA as AXA Cooperative Insurance Company with over 10 branches. AXA in the Gulf was recently awarded Insurer of the Year and Personal Lines Insurer of the Year in 2012 at the MENA Insurance Awards and best SME insurance product by the Banker Middle East. For more information log on to http://www.axa-cooperative.com/
About AXA Group
The AXA Group is a worldwide leader in insurance and asset management, with more than 160,000 employees serving 102 million clients in 57 countries. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 4.3 billion. AXA had Euro 1,116 billion in assets under management as of December 31, 2012.
For additional information, please contact:
Menna Talla MOHY EL DIN
Regional Communication Manager, AXA Insurance (Gulf) B.S.C. (c)
Tel. : +971 (0) 4 447 6349 - Mob. : +971 (0) 56 682 7104
Email: menna.mohy@axa-gulf.com
www.axa-gulf.com
Khalid A. Al Shuwaier
Company Secretary and Corporate Affairs Manager, AXA Cooperative Insurance
khalid.shuwaier@axa-gulf.com (mailto:mohammed.aldar@axa-gulf.com)
Tel. : +966 11 477 6706 Ext: 114
Gary Lewin
Chief Executive Officer – AXA Cooperative Insurance
gary.lewin@axa-gulf.com
Tel : +966 1 477 6706 Ext.112
