MUSWELL HILL, U.K. -- Red Letter Days has introduced a new ‘Un-Christmas Me’ function to its website – allowing customers to turn off any festive designs on the site with the click of a button.
For many, it seems as though Christmas comes earlier and earlier each year, with the mere mention of santas and stockings proving to be a source of deep frustration. During November, visitors to http://www.redletterdays.co.uk can now filter the website background to suit their tolerance.
“Listening to both online and offline conversations inspired this site feature,” comments Red Letter Days’ Head of Online Joshna Patel. “Our products make great Christmas gifts, however we’re aware that people work differently – and there’s a time and a place to communicate with them. This function hopefully gives them a glint of recognition amongst a saturated month of hard-selling marketing campaigns. This opt-out feature offers a festive breather for our customers. We’ll be ready to give them a helping hand with gift ideas come December when Christmas is more on their radar.”
However, with 36% of Brits beginning their Christmas shopping at the end of September*, the veteran gift experience company equally caters for the nation’s early bird planners. Its homepage has been given a sprinkling of festive magic alongside a handy Christmas gifts page. “We love this time of year and have a heap of experiences that fit a number of budgets,” explains Joshna. “We realise there’s also a large proportion of people who really embrace Christmas and make full use of November to get organised. We’ve run two early bird sales offering 20% off all experiences – and will be releasing some daily discounts in December.”
So whether customers choose to click the button and enjoy a Christmas-free experience at Red Letter Days or join the company in getting excited over the approaching weeks – the choice is at their fingertips.
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Notes to Editors:
*According to research from VoucherCodes.co.uk: http://www.themoneypages.com/latest-news/brits-start-chri...
About Red Letter Days
Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget.
Experiences from Red Letter Days aim to make everyday life that little bit more special and activities such as a pampering day at a luxury spa will really put a smile on someone’s face. A number of truly once in a lifetime experiences - like an exhilarating ride in a F1 car - are also available. Many experiences are offered for two or more people allowing anyone to share these activities with friends or family, while corporate solutions are also provided for some of the biggest companies in the UK.
Elite entrepreneurs Peter Jones and Theo Paphitis are joint owners of the company. Find more information about Red Letter Days by visiting http://www.redletterdays.co.uk.
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