LONDON, U.K. -- IBM is the leading vendor in the Global Big Data Market in Europe, according to the latest research findings by the independent London-based global research firm TechNavio. The findings are for the forecast period 2012-2016.

Speaking on this occasion, one of the senior analyst and co-author of this report said, “IBM is leading the Global Big Data Market in Europe due to its presence in five broad segments: global technology services, global business services, software, systems and technology, and global financing. The company’s merger and acquisition strategy by investing more than US$14 billion in recent years has helped the company gain the number one spot in this market. Additionally, the company has been developing eight big data analytics solution centers and employing 9,000 consultants for providing industry expertise to its clients for fraud management, risk and threat management, which has added to its growth.”

Some of the other players who are having a major presence in the Big Data Market in theEuropean region are Hewlett-Packard, Teradata and SAP. All these players are fighting hard among themselves to gain the leadership position in this market.

Several factors are driving the growth of the Big Data market in Europe. One of the major drivers is the ability for analyzing historical data and making accurate future predictions. Big data solutions are enabling IT managers in quickly deriving insights from their collected data and improving the quality of their decisions. In addition, data analytics are helping organizations in developing an innovative business strategy and improving their overall operational efficiency. It is also helping in identifying risks and opportunities in organizations and enabling them to plan and perform accordingly.

In Europe, organizations in the BFSI sector are increasingly looking for big data solutions for minimizing risk and countering cyber-attacks. Marketing companies are also turning to big data solution for analyzing customer data and in turn serving their customers better. Several companies in the Telecom sector are adopting big data for understanding trends in data related to customer behavior. They are combining related and unrelated data for gaining newer insights.

To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.

If you are interested in more information on this topic and our upcoming research on the http://www.technavio.com/report/big-data-market-europe-20... please send an e-mail to media@TechNavio.com (mailto:enquiry@technavio.com).

About TechNavio

TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.

TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Big Data Market in Europe. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.

Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.

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