SCHILLER PARK, Ill. -- This strategy has been something many businesses have disregarded until recently, but now, Second City Marketing Group, Inc. is showing that this direct marketing and sales strategy really is the best way to reach out to customers.
Throughout 2013, the company has begun working with more clients than ever. By reaching out to customers in a wide range of retail environments and providing immediate and measurable results for a number of firms, the company has shown businesses what they could be achieving. As a result, business has boomed and there have been a number of promotions to management level. As the company expands, more people are hired to work with the promotions department and team members are then promoted to management level to ensure that new contracts go ahead without a hitch. This process is essential, and clients continue getting the high quality services they need for as long as the best people are promoted.
Commenting recently, management said, “We have recently promoted Mike to management level on September 9th. Mike is now controlling the Rockford area. In addition to this, we have also promoted Kita to the same level. Kita will be taking over the St. Louis area. We have a great deal of faith in both Kita and Mike and look forward to seeing what exciting new clients they begin working with. Throughout their time at the company, both Mike and Kita have proven themselves to be enthusiastic, dynamic and capable and we look forward to working with them in their new positions.”
These promotions mark an expansion into two brand new areas, St. Louis and Rockford, giving the company an even wider reach. Along with Kita, Paige and Melissa G. have helped opened the office and even arrange a team night. The team is all set up in the new region and is getting to work on starting new contracts and reaching out to customers in their area. This expansion marks a successful 2013, but management was clear they have an even more successful 2014 in their sights, explaining that the trends in a number of industries they work in will allow them to continue growing and representing a range of exciting new products.
Second City Marketing Group, Inc. Products and Events
2013 has seen the team at Second City Marketing Group, Inc. work with a whole host of new products. Management has been excited and eager to announce some of the latest products being represented. One such product is the EZ Mop Pro, which is currently being represented by Danielle and Aja who are currently running a road trip show throughout Dubuque, Iowa. The product is designed to make cleaning easier for busy American families. The mop sweeps and mops in one step, removing the need for spending a great deal of time mopping, drying and then brushing a floor. It is ideal for kitchen floors, wooden surfaces and much more. The revolutionary mop can pick up liquids and spills, wipe away pet hair and the mop itself dries hard. This means that bacteria and mildew do not build up on the mop.
The product is selling incredibly well, according to Second City Marketing Group, Inc.’s management. It is being shown in a number of retail venues and customers taking to it really well. It significantly outperforms regular mops that often leave floors streaked without picking up pet hairs.
On top of the success of one of the newest products, there have been numerous events held for the team members. Among these events there were several team activities such as a bowling night, team laser tag, BBQ, golfing, Six Flags and much more. There was also the recent leadership meeting, which was held on September 9th in Chicago. The meeting was held for managers to see how they can continue getting the most out of their team members and continue providing essential and high quality services to their clients.
Management commented, “The leadership meeting went really well. All of our leaders came together to discuss important issues and we know our managers came back with essential information and pieces of advice that will help them to continue to improve in providing great work for us all.”
On top of all this, there is an upcoming weekend trip in Jamaica. Team members are being invited to come along to this relaxing two-day trip in Jamaica, which will see team members and managers staying in a luxurious hotel resort. In the resort, visitors will find a lazy river, restaurants, numerous pools and even a private beach. As well as getting to relax, team members will also be given the opportunity to get involved with some light training. With so many team members available together, it is a great idea to make use of that time. Management will have team members get to know one another and sharing tips that can potentially help out other branches of the business.
About Second City Marketing Group, Inc.
The Second City Marketing Group, Inc. team works hard to offer personalized, custom promotional campaigns that are designed to help companies reach as many customers as possible. Through the use of sales and marketing techniques, well thought out strategies and a direct promotional approach, team members are able to ensure that customers are happy with their purchase and show them that the brand they are representing cares about them.
This moves well beyond any form of traditional advertising and sales and offers a human touch. By adding this human interaction to marketing and sales, Second City Marketing Group, Inc. is being bold and imaginative. This gives clients the personal touch they’ve been looking for and even helps them improve their brand image, as customers will soon start looking upon them as a quality provider of innovative products.
