DELHI, India -- Mr. Tarun Shienh, CMD, Premia Group, The Real Estate Guru and a source of inspiration for the first generation entrepreneurs with unique vision and dynamism has been selected as the Co- Chairman, Assocham’s National Council on Luxury sector today. With him, leading one of the realty biggies, he brings fresh and innovative ideas that can be translated into understanding the luxury needs of the Indian consumers vis- a- vis their tastes and demands. The signature style of luxury brands globally makes them truly iconic. No deviation either in terms of their design philosophy or exclusivity is unacceptable.

Expressing happiness over his new assignment, he said that “Our primary thrust would be to work towards framing favorable policies for the overall growth of the exponentially growing Indian luxury market. A planned roadmap for mapping the future growth trends backed with authentic research of the Indian luxury market is needed.”

Mr. Shienh added that “Indian Luxury market which is pegged at 8 billion dollars is expected to rise to 15 billion US dollars, clocking a growth of 25 per cent year on year, making it as one of the fastest growing markets. All the major luxury brands are eyeing India and are releasing their products simultaneously here as in Europe or the United States. Luxury permeates everything be it cars, jewellery, homes, high -end gadgets or gizmos, clubs or private jets .The branded abodes are extending the promise of opulence and a style statement. Indian luxe consumer is no longer willing to settle for second best. A blend of high – design and smart functionality is fuelling the new boom in luxe living. Indian consumer being exposed to a greater variety of global brands and products and being well travelled is far more knowledgeable and demanding. When it comes to buying luxury in India, the discerning buyers want to invest in luxury that they would like to enjoy now but will also stand the test of time. To cater to needs of discerning luxe consumers in sync with iconic global brands availability in the Indian market is a major challenge for our policy makers.”