Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services that we offer and Lean Service Design is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add a few appealing features. Instead, it moves Design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.
The umbrella of Lean offers Service Design a method of entry into a well-established market. Lean has been very successful in Services and Design through traditional practices. However, we must move away from these traditions and institute a wider scope of Design to Services. This download contains a 130-page PDF book, workbook with forms, PDFs and training videos.
Table of Contents
Chapter 1 – Lean (SDCA)
Chapter 2 – Service (PDCA)
Chapter 3 – Design (EDCA)
Chapter 4 – Trilogy
In addition, for a limited time, I have included 2 popular eBooks from the Marketing with Lean Series:
Lean Engagement Team (More Info): (http://business901.com/e-books/lean-engagement-team/) The ability to share and create knowledge with your customer is the strongest marketing tool possible.
CAP-Do (More Info): (http://business901.com/cap-do/) What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.
About Business901 (http://business901.com) provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.
Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts.
The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored five books with the most recent published this year, CAP-Do.
