ALASKA, Alaska -- It's no secret that one of the key ways to promote your business in the age of social media is through the writing of articles about your business. A well written article can speak volumes about not only the business itself, but the credibility of it's owners. Many businesses, from corner cafe's to billion dollar telecommunication companies keep at least one full time content writer on staff to ensure that their presence on the web is maintained with the same passion as the day to day running of their companies. The practice of article writing helps to raise awareness about a companies' product offerings as well as the mission and culture of the company, from those who create and market these products to those who deliver those products to the public.

Article writing for promotional purposes can be a difficult task. There are a great many factors one needs to consider. Things like the tone of the article, who the article's audience will be, and the articles subject matter are major factors that inexorably will effect whether or not people will take to it, and more importantly whether or not it's intended audience will take to it. More often than not, the overall tone of an article written for promotional purposes will be linked to the identity of the company that the article is about. That is to say, the tone of the article should reflect the tone of the companies' culture and mission. What I like to call the "soul" of the company. After all, an article written to promote a toy company should feel differently than an article written about say, a computer parts manufacturer. This is due to the fact that the audience for these types of articles are, and should be, very different.

Over the course of the past decade or so, the need to create quality content to promote business has become an invaluable tool to almost every major business in a vast variety of fields, and focuses. Due to the dynamic of the web, the standards by which an article's quality is judged is often based on it's reach. This is why it's extremely important to consider how that article is written. A good web article should be short and sweet, and have a definitive "call to action". After all, you don't just want someone reading your article and then forgetting everything they just read after they close their browser. You want them investigating more of your content. You want them clicking around your website. You want them sharing your content with other readers. This is where proper article placement comes into play. Whether it be a business website submission, your company website, or your own personal blog, you want to make sure that your article finds it's way into the right audience. Free posting sites are great places to ensure your writing is found by the right audience. The right audience being those who are looking for information about the type of services or products your company provides.

The next thing you've got to consider as an article writer is also tied directly to the nature of the web. This is a term you've no doubt heard many times, and one that may have even brought you to this very article. That is SEO. SEO stands for "Search Engine Optimization". SEO is really just internet jargon for making your writing search engine friendly. Using keywords that are relevant to your topic is key, and it's got to be natural. This means not overdoing keywords just for the sake of trying to get the Google Gods to deem your article as relevant. The piece should feel natural to read. Again, many companies have content writers on staff for the sole purpose of populating company websites with content that will keep potential customers interested in their services. Though not absolutely necessary to have a full time writer on staff, perhaps simply designating a few employees the weekly job of updating social networking sites, and writing an article or two about products and services might not be a bad idea. If you don't have the budget for a full time writer, you might hire a freelancer well versed in SEO to write an article for you.So all that said, what would a good article be without that definitive , right? AKlocal.net is currently taking article submissions from local Alaskan business owners who wish to express their best practices, offer insight on their respective fields, or advertise their products and services. We're interested in all fields, from coffee hut owners to million dollar a year start up entrepreneurs. If you've got an itch to write, and you'd like to be featured at AKlocal.net please email us at with the subject header "Article Submission".

So all that said, what would a good article be without that definitive "Call To Action", right? AKlocal.net is currently taking article submissions from local Alaskan business owners who wish to express their best practices, offer insight on their respective fields, or advertise their products and services. We're interested in all fields, from coffee hut owners to million dollar a year start up entrepreneurs. If you've got an itch to write, and you'd like to be featured at AKlocal.net please email us at info@aklocal.ne (http://info@aklocal.net%20)t with the subject header "Article Submission".
We'd like to make AKlocal.net the premiere local business resource and directory in the state of Alaska. A place where business owners of all types can make their presence known in as cost effective a manner as possible, while giving back to the local business community by way of insight, advice, and opinion. In order to do that, we need your help. So whether your a real estate agent who's looking to inform the public of trending market fluctuations specific to the area in which you practice, or a doctor offering advice on how to choose a location to start your practice, we're very interested in hearing from you. For more info on Aklocal.net, or our directory or advertising services, feel free to contact us at info@aklocal.net