DOHA, Qatar -- Credo, a subsidiary of Qatar’s Loyalty Business Development & Investment (LBDI), has ambitious plans to roll out its collection of around 80 Italian brands of lighting and furniture across the Middle East, with showrooms showcasing the products in rolling three-month exhibitions.

The firm, which began in lighting and then moved onto other product areas, is now responsible for trading everything ranging from lighting to furniture, bathroom accessories and sanitary ware.

Mohammed Khayyat, MD of LBDI, says: “We will have Credo in every country in the Middle East as a daily exhibition – every three months you will have a new exhibition, and every day you will have new companies there, so you will attract people to see what you have that is new.”

“For the furniture, our showroom is currently showing our commercial brands, say for furnished apartments - not for the palaces - but after three months we will have something different.”

Khayyat says the idea is to create a living, breathing daily exhibition that is continuously changing and where there is always something new and exciting for the consumer.

LBDI’s CEO, Mohammed Moutaz Khayyat, adds: “LBDI has been set up to fill gaps in the market, and there was certainly a gap in furniture, so we started to think about where to start in terms of projects, retail and wholesale and what we developed was the idea of Credo.”

For now at least, both note the emphasis is on winning project contracts rather than on retail, although customers are welcome to visit the showroom and request to purchase the products.

Commenting on supply, Mohammed Khayyat adds: “We have a huge stock - for everything that we have, and right now in the showroom we have five companies for furniture, ten for bathroom accessories and sanitary ware, four for kitchens and two for decorative lighting.”