HELSINKI, Finland -- Starting from September 2013, Akado Oy creates and maintains marketing campaigns in the largest and most popular Russian social network VKontakte. It's the most important channel for social media marketing – especially referring to a younger audience. Founded in 2006, VKontakte is today the main social network in Russia, and the second most visited website in the country, only after Yandex. The great majority of visitors from the Russian Federation spend hours and hours mainly on VKontakte.

VKontakte has 40 million unique users in Russia, compared with Facebook’s 11.9 million unique users and rival Russian network Odnoklassniki’s (meaning “Classmates”) 31.5 million unique users, per ComScore. In terms of average time on site, VK ranks second after Mail.Ru Group, at more than six hours per month, 12 times the average time spent on Facebook by Russian users.

VKontakte allows the changing of groups into public pages. This makes it easier for organizations and businesses which previously were only able to use groups to engage with their audience. It’s free to create a public page and any member can do so easily.

The registration form used by VK collects details that not only provide a clear picture of the audience, but also offer nearly limitless possibilities for efficient targeting in VK apps.

Akado organizes paid VKontakte advertising on behalf of its clients. Paid advertising on VKontakte is very similar to paid advertising on Facebook. The structure of user settings makes it possible to apply different targeting types in VK: geography-based, topic-based, demographics-based, time-based, and technology-based: http://akado.fi/services/business-development-in-russia/r...

Akado is a Finnish marketing company that provides a wide range of marketing services targeted to Russian market.