This report is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends – crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behavior; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2007 through to 2017, with actuals being provided up to 2012. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.
Future forecasts and historic market data can improve market and strategic planning; Understand which channels and products will be the major winners and losers in the coming years; Know the share of sales between different products in your key channels and how this will develop; Assess the impact of economic recession and recovery on market growth.
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The retail market in Brazil grew at a CAGR of 7.76% during the period 2007-12 and is expected to grow at a CAGR of 8.82% from 2012-17. The economic growth in Brazil averaged 3.6% in the last 10 years, peaking at 7.5% in 2010. From 2010 onwards the economic growth in Brazil has slowed down. The Brazilian economy grew at a rate of 2.7% and 0.9% respectively in 2011 and 2012. The slowdown in economic growth continued into 2013 as well, with the economy expanding 0.6% in the first quarter. According to a new government study, the middle class population in Brazil, whose income ranges from BRL 291 to BRL 1,019 per month, currently accounts for 52% of the total population. The middle class population rose significantly, adding approximately 36 million people and growing by 14 percentage points since 2002.
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The retail market in Russia has been growing at a CAGR of 50.4% from 2007-12 and is expected to grow at a CAGR of 6.22% from 2012-17. The size of Russia and the poor road network make logistics the biggest challenge for retailers in the country. Despite an increase in government spending, infrastructure in the country has not improved. Corruption and bureaucracy are the biggest roadblocks to the growth of quality infrastructure in the country. 2012 witnessed many retailers in Russia investing in their supply chain capabilities. They opened new distribution centers across various regions in Russia.
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The retail market in India grew at a CAGR of 12.47% during the period 2007-12 and will grow at a rate of 13.23% from 2012-17. India is currently plagued with a high rate of inflation, which has raised concerns among foreign investors about the health of the economy. The state of affairs has led to multiple agencies downgrading the country’s investment rating and projected economic growth. The airport retailing business in India has emerged as an important concept in the backdrop of new world-class international airports already set up at Delhi, Bangalore, and Hyderabad, with Mumbai and Chennai to follow suit. The Indian rural consumer, which constitutes 68.8% of the total population according to the 2011 census, significantly contributes to unorganized retail sales in the country. However, incentives such as discounts and giveaways offered by organized retail outlets can easily motivate consumers towards them.
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The retail market in China has been growing at a CAGR of 13.22% from 2007-12 and is expected to grow at a CAGR of 13.51% from 2012-17. The Chinese retail sector continues to be a highly fragmented market with organized retail accounting for only 20% of the total retail market. Most multi-national retail chains are limited to wealthier coastal cities whereas many rural areas remain un-touched by these retailers. According to a report published by China Population and Development Research Centre, the urban population in China accounted for approximately 51% of the total population. This is further set to rise to 60% by 2020. As per the National Bureau of Statistics, the per capita disposable income of the urban Chinese consumer increased by 9.6% in 2012 over 2011.
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Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns – how changes in consumers’ behavior have affected the retail sector for different product categories and channels.
This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Brazil, Russia, India & China. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.
Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.
Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and therefore quickly and easily identify the key areas in which they want to compete in the future.
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