Using the results of an anonymous study into financial services companies’ progress towards achieving a "single customer view", the Henley Centre for Customer Management has been enlisted to address how financial services companies are using Big Data, what insights they are looking for, whether or not there really is a single customer view and how to overcome barriers to success.

Produced by global event organisers SMi Group, the conference will illustrate how financial institutions are developing a Big Data strategy to improve their risk management, customer insight, business intelligence, research, fraud prevention, and marketing to deliver competitive advantage.

The speaker line-up includes:

·Dr. Reinhardt Schink, Head of Market Analysis and Strategy, Allianz Deutschland

· James Wycherley, Director, Customer & Market Analysis, Barclays Bank

· Marco Bressan, Director Big Data & Open Platforms, New Technologies, BBVA

· Tuuli Perkio, Vice President, Debit Product Development, MasterCard Worldwide

· Kate Javes, Head of Records and Information Governance, HSBC

· Peter Thompson, Head of Programme Assurance & Governance, Co-operative Bank

· Adrian Hado, Head of Insight & Analytics, Avios

· Bernard Marr, Founder and CEO, Advanced Performance Institute

· Ellie Barlow, Head of Pricing, Moneysupermarket.com

· Caroline van den Bos, Insight & NPS Director, Royal & Sun Alliance

· Jan Pieter Lips, President, Europe Middle East Africa, AIMIA

· Steve Wills, Managing Director Customer Insight Solutions, Insight Management Academy (IMA)

· Andrew Bryan, Director, Henley Centre for Customer Management

Further event information can be found at http://www.smi-online.co.uk/finance/uk/conference/big-dat... or by contacting Andrew Gibbons: +44(0) 20 7827 6156 (tel:%2B44%280%29%2020%207827%206156)

Notes to editor

Sponsorship opportunities are available for this event, please contact Alia Malick on +44(0) 20 7827 6168 (tel:%2B44%280%29%2020%207827%206168)