A study conducted by integrated creative agency, 23red (http://www.23red.com/blog/) confirmed two factors influencing consumers buying behaviour were the economy and business ethical values. TDR Connect have demonstrated that by monitoring consumer’s habits and the changes in their buying behaviour has led to the firm’s business strategy to be transformed, leading to much stronger client relationships and number of clients who are better placed to improve their profit margin.

TDR Connect (http://www.tdrconnect.com/), an independent field sales and marketing company, work with brands to increase customer acquisition. Working closely with their clients to ensure the reputation of the brand is upheld while customer loyalty is enhanced, TDR Connect has proven that allowing business strategy to be driven by consumers can be very successful. Consumers interest in 'brand ethics' has increased in recent times and this is an important behavioural change to incorporate in any marketing or business strategy "People respond well to brands that make clear their commitments to on-going environmental issues or promote their affiliations with charity organisations. Monitoring changes in consumers buying behaviour and understanding what the influence is behind those changes gives businesses a great opportunity to develop business strategies that use the customers 'needs' to drive better results" says Tina Fletcher, director at TDR Connect.

Society or economic issues, personal needs, advertising and branding are all factors that contribute to how consumers make buying decisions. TDR Connect clearly state their business strategy is driven by consumer patterns first; and predictions made around a boardroom table are secondary. With strong views that providing what the consumer needs being more important than attempting to entice the consumer by target marketing, TDR Connect have developed a reputation as a leader in the sales and marketing industry. "We believe in listening to the customer and we spend time understanding the psychology behind their decision making; this enables us to redesign customer interactions and supporting processes to ensure strategic objectives are implemented" adds Tina Fletcher of TDR Connect.

Using consumer buying pattern data to drive a business’s growth must eventuate in increased profitability for the brand but also be mutually rewarding for the consumer. TDR Connect work continuously on aligning their internal resources to achieve this while effectively managing their client’s campaigns.