Bring in loads of benefits and rewards for their online shoppers, Star CJ Alive organized an event to discuss briefly about the various benefits their customers can enjoy while shopping with them. Their range of products in the Hot Offers section includes Euroclean LITEVAC Handy Vacuum Cleaner - MAH at the discount price of Rs 2490. At this product, the company gives people the opportunity to save handsomely. Another product is Todo Foot Massager with RC (MAH/BLR) worth 10,000. Star CJ Alive price is Rs 3999, letting the buyers save greatly on Rs 6001. The company executives mentioned that a visit to the ecommerce website will give direct access to the other products in the Hot Offers section. Regarding their television platform, the CEO of the company stated that the teleshopping facility is solely projected to benefit the customers who are not so internet savvy. The company executives stated that their whole sole intention is to benefit their customers and make their lives easier and all their plans, schemes and discounts are directed to the same thing.

The teleshopping portal with anchors and models features the same products but here the customers who are uncomfortable with online shopping can simply shop over the phone. They can call within a given time and place their order the product that's been shown on TV at that point of time. Starcj team of executives further specified that their teleshopping portal is driven by their efforts to show the functioning of the gadgets and accessories to the customers. The anchors give a detailed information about how the different kitchen utensils, machinery like chopper, mixer, grinder and blenders, electronic gadgets and various home cleaning accessories work. On the other hand, models are needed for showcasing the garments, branded formals for men and exclusive zardosi sarees and jewelry sets for women. The models give the customers a hands on idea about how the dresses will look on wearing. Talking about the other ecommerce sites and teleshopping portals, the company executives discussed their efforts to bring branded products and accessories at unbeatable discounts.

The Star cj (http://en.wikipedia.org/wiki/STAR_India) top management executives further mentioned about their website with a user friendly interface and easy navigation facility is the ultimate place for the modern day urban professionals for whom late night shopping is the only convenient time. Once they register with the site, they can conveniently reap the benefits of online shopping and earn reward points that can cashed anytime later for extra cash purchases or free gifts. A prime focus of the event was their EMI scheme where the buyers can easily purchase a product and pay for it in three simple installments without feeling the financial crunch bearing on them excessively. Not only is this a way of attracting more customers and bringing them within the company fold, it is also a great way to benefit the customers financially. The company management repeatedly asked the customers to read through the website for more details on their products and services.