The FTC estimates that as many as 9 million Americans have their identities stolen each year. According to data compiled by Zone Alarm, maker of antivirus and firewall software, identity theft results in an average cost to victim of $4,841 and takes, on average, 33 hours to resolve. With more and more of our personal information available online, it’s imperative that you take steps to protect yourself online.
Buyer Beware: For as little as $30 in web hosting fees, criminals can set up fake online shop fronts to lure consumers into submitting their personal information and credit account numbers. Be wary of online retailers that you’ve never heard of, particularly if they’re offering a popular item at a lower-than-expected price.
If you can’t resist the deal, contact your credit card company to inquire if they offer one-time-use card numbers that you can use for vendors you don’t trust, or consider using a Visa or Mastercard gift card to protect your permanent account number. Never supply unnecessary personal information like your social security number, driver’s license number, or date of birth when completing an online retail transaction.
Pump up your password: We know, here at Nerds On Call we sound like a broken record with this one. But if you’re one of the millions of Americans using the most popular passwords, such as “password,” “trustno1,” “abc123,” “monkey” or “letmein” (for the top 25 worst passwords, check out the list at SplashData: http://splashdata.com/press/pr121023.htm), you’re putting yourself at risk. Morgan Slain, CEO of SplashData (a provider of password management applications) explains, “Hackers can easily break into accounts just by repeatedly trying common passwords.” He recommends using an online password management tool. A favorite is Lastpass (https://lastpass.com/) which can create and store unique, difficult to crack passwords for every site you visit online.
Secure your Smartphone: As more people acquire Smartphones, our personal information is going mobile. With instant access to email, social media accounts and often banking and credit account logins, Smartphones are an identity thief’s goldmine. Make sure that you password-protect the home screen to make it a little harder for a would-be criminal to access your data.
Consider storing account numbers and personal data that you regularly access (like bank account and passport numbers or alarm codes) in a cloud-based data vault program like that offered by Personal (www.personal.com/, free for iPhone and Android). Accessing the vault is password protected so it’s more secure than using notes, emails or texts stored on your phone.
Take notice of data breach notifications: With all the credit card offers, balance transfer promotions and junk mail sent by the average financial institution, it’s easy to tune out a form notification that your account data may have been compromised, but it’s important to take note. According to the “2013 Identity Fraud Report” compiled by Javelin Strategy & Research, almost 1 out of every 4 consumers that received a data breach notice letter became a victim of identity fraud. Of particular concern: “consumers who had their Social Security number compromised in a data breach were five times more likely to be a fraud victim than an average consumer.”
Take action: While the majority of identity theft activities are identified by third parties (55% vs. 45% discovered by consumers), it’s important to be proactive in your monitoring of account activity. The sooner you discover the fraud and take steps to close accounts and notify the appropriate parties, the less you stand to lose.
If you think you may be the victim of identity fraud, or for more information about how to protect yourself, check out the consumer advocacy group ITRC, Identity Theft Resource Center (www.idtheftcenter.org). Or call their toll-free victim assistance phone number at (800) 400-5530.
Andrea Eldridge is CEO and co-founder of Nerds On Call, an on-site computer and laptop repair service (http://www.callnerds.com/) for consumers and businesses. Andrea is the writer of two weekly columns, Nerd Chick Adventures in The Record Searchlight, and Computer Nerds On Call, a nationally syndicated column for the Scripps-Howard News Service. She regularly appears on ABC, NBC, FOX, and CBS on shows such as Good Day Sacramento, Good Morning Arizona and MORE Good Day Portland, offering viewers easy tips on technology, Internet lifestyle, and gadgets. Andrea recently has begun working with Demand Media to produce content for eHow.com and has written a book for them Smartphone101: Integrating your iPhone into a Windows World. Andrea is available for Q & A’s, expert tech quotes and will appear on your show, call today! See Andrea in action at www.callnerds.com/andrea.
About Nerds On Call
Established in a spare room in Redding, Calif., in March 2004, Nerds On Call offers on-site computer and laptop repair services to consumers and businesses. Nerds On Call provides trouble-shooting for PCs and Macs, home and office networks, printers, iPods® and MP3 players, handheld devices and cell phones, home theaters and game systems, and virtually every other form of digital entertainment. In 2009, 2010, & 2011 the company was named to Inc. magazine’s list of 5000 fastest growing private companies. With 15 locations across California, Oregon, Washington, & Arizona Nerds On Call serves more than 40,000 satisfied customers per year. For more information, visit www.callnerds.com or call 1-800-919-NERD.
