Dubai Refreshment Company pledges support to the Dubai Police anti-drugs campaign


In a step which reinforces its commitment to the community, Dubai Refreshment Company joined hands with Dubai Police to give a boost to its anti-drug campaign entitled “Yes to Sports and No to Drugs”. Dubai Refreshment aims to show support and sponsorship to this ongoing and UAE-wide project initiative, which is set to eliminate the use of drugs and narcotics in the region.

Dubai Police has been heading campaigns and awareness programs preventing illicit drug use, misuse and abuse of narcotics as well as underage drinking. The new campaign is a mean to create safe neighborhoods and get rid of drug use in Dubai’s community through sport-related programs.

The campaign aims to reinforce a healthy lifestyle through sports and helps in encouraging the public to support its anti-drug awareness project. Dubai Refreshment Company supports Dubai Police in its efforts to promote health and safety standards in Dubai.

Mr. Tarek El Sakka, General Manager of Dubai Refreshment Company enthusiastically said, “We are very pleased to support Dubai Police in its anti-drug efforts through this "Yes to Sports and No to Drugs" campaign. We believe that Dubai Police’s core mission will be achieved in reinforcing anti-drug awareness for the youth and community’s welfare. This is a privilege for us to receive such an invitation and be one of the campaign's sponsors. We always make sure to support any similar campaigns by Dubai Police and other governmental agencies in Dubai.

Dubai Refreshment has always been an integral part of Dubai community and this is a great way to participate as an active contributing organization.

About Dubai Refreshment

Dubai Refreshment (P.J.S.C.) was established in 1959, and in 1962 it was awarded the sole franchisee and distributor of Pepsi Cola international product range in Dubai, Sharjah and the Northern Emirates. In 2007, DRC became a publically listed company in the D.F.M. The DRC has remained at the forefront of the U.A.E. refreshments industry, continually expanding through major investments in the latest bottling technology, complemented by the highest levels of quality management.

DRC is currently building its new state of art, new production facility at Dubai Investment Park to better service its growing list of local and international customers. The new mega bottling plant is set to become one of the biggest in the MENA region, spanning over 140,000 sq. meters, with the capacity to produce over 120 million cases annually.

DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, Mountain Dew, 7Up, 7Up Free, Mirinda and Lipton Ice Tea, Shani, Evervess Soda, Evervess Tonic, Evervess Gingerale, Aquafina Pure Drinking Water, Aquafina Sparkling Water.


Issued by Landmark PR & Event Management

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