LONDON, U.K. -- Mindshare, the global media agency network, is the most awarded media agency across all Cannes Lions categories at the 2013 Festival, seeing campaigns recognized in 8 Lions categories.
Mindshare won awards on its own, and with partners, across the Media, PR, Direct, Young, Integrated and Titanium Lions, and was also recognized with shortlisted entries across the Direct and Film Craft Lions. Mindshare was also recognized for work that spanned the globe, picking up Lions across LatAm and North America, EMEA and Asia Pacific for work with a host of clients.
Wining a total of 19 Lions awards – 1 Titanium, 1 Gold, 6 Silver and 11 Bronze – the agency was shortlisted for work on a further 4 campaigns, giving it 23 campaigns that were marked out as amongst the high standard across the industry’s multiple disciplines.
As well as been awarded the Gold Media Lion for the Kimberly-Clark Kleenex Adaptive Marketing campaign in the UK in the Media Lions (see award reel here (http://youtu.be/eRG027jPrDI)) – an idea completely conceived and executed by the agency - Mindshare work for advertisers including American Express, HSBC, Nestle, Nike, Sky and Unilever was also awarded.
Nick Emery, Global CEO, Mindshare said: ‘We believe that everything begins and ends in media – that the whole world experiences brands first through media and that media is everything. Our success across so many Lions categories is validation of this belief, and having won with so many partners, validation of our open source and adaptive approach to media in a data driven world. Congratulations to all our clients and the teams who worked so hard to achieve these results.’
The Awards success followed Mindshare’s Cannes Seminar with McLaren F1 Racing featuring McLaren Chairman Ron Dennis, F1 Driver Jenson Button and a live on-stage pit stop – How to be more adaptive and why it’ll make you more creative. See seminar in full here (http://youtu.be/2yug06DOJv8).
ENDS
For further information please contact Greg Brooks at Mindshare Worldwide – greg.brooks@mindshareworld.com or +44 (0) 7826 869312
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
ABOUT GROUPM
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
