Introducing a new and more effective way to gather customer or employee feedback, Speetra today launched pulseM, the first voice-centric QR code application on the market.
pulseM allows smartphone users to capture a specially designed QR (quick response) code, which triggers the pulseM application and lets users speak their comments, rather than fill out an online form or take a survey. It offers an immediate outlet for compliments or complaints in a variety of situations.
For example, in a restaurant environment, a customer could use the pulseM app and code to praise the food or the server, or express their unhappiness with waiting times or slow service. They can let the restaurant's management know their feelings immediately and directly, rather than express themselves publicly on social media.
pulseM is also an ideal fit for any industry interested in generating feedback by leveraging the massive consumer adoption of smart mobile technologies. There are early pulseM customers in retail, hospitality, healthcare, customer service, sports, special events, and travel.
Once the user speaks their comment, within seconds the comment is received by the sponsoring company as an audio file. The company can gauge in real time what people think about their product or service. With optional analytics, including sophisticated sentiment analysis based on tone and key words, a company receiving many pulseM messages can see precisely how their customers or employees feel about them.
"What pulseM does is overcome the problems connected with most feedback options," explained Pawan Jaggi, Founder and CEO of Speetra Inc. "Customer surveys are usually too involved and fail to capture people's immediate reactions. And written social media comments can't accurately capture the person's tone, such as whether they are being sarcastic or not."
pulseM enables a company to present a simple choice (happy-neutral-unhappy) along with the voice comment, or pose a specific question to customers, such as "How was your service today?" A company can use it to ask employees a question such as "What do you think about the new benefits package?" Respondents also can offer their comment in text if they prefer.
Companies using pulseM can use the complaints to improve their service and leverage the compliments, including the customer's actual comments, in their marketing materials.
"As the world's first real-time voice feedback platform, pulseM is redefining the customer survey," Jaggi said. "The feedback is immediate, it allows customers to express themselves naturally, and the automated analysis lets companies track instantly what their customers think of them."
The pulseM application is available now for the Apple iPhone, and an Android operating system version will be available in the third quarter of this year.
About Speetra
Speetra is leading the transformation of the rules of feedback, hiring, and learning. Speetra solutions enable fully customized and automated assessments that help companies decide who to hire, help individuals become better communicators, and help help companies receive and evaluate vital feedback from customers and employees. Founded in 2010, Speetra is dedicated to making individuals and organizations worldwide more efficient and productive through speech analysis tools. For more information, visit www.speetra.com.
