Complex and Michelob ULTRA Tee Up a Cultural Golf Renaissance as the Biggest Names in Entertainment Descend on Las Vegas
NEW YORK, Oct. 24, 2024 - Complex, the definitive platform for global culture and music lifestyle, is bringing its disruptive energy to the world of golf with the media juggernaut's first-ever golf Pro-Am, hosted at the Wynn Las Vegas on November 14. In collaboration with title sponsor Michelob ULTRA and presenting sponsor Lexus, the Complex Pro-Am will unite some of the biggest names in music, sports and entertainment with top professional golfers for an 18-hole tournament. Each team will compete for the honor of taking home the inaugural Michelob ULTRA Pro-Am cup.
The Complex Pro-Am not only celebrates golf but marks the ongoing cultural renaissance of the sport. Over recent years, the world has witnessed a surge in brands catering to golf, musicians embracing the sport, and athletes from different backgrounds taking to the green. Complex's Pro-Am is designed to make the sport more inclusive and diverse and, with authentic sponsors like Michelob ULTRA, who has a long history in golf, and is helping celebrate a new era for the sport.
During the Complex Pro-Am, Michelob ULTRA will unveil an exclusive capsule collection in collaboration with Malbon, the quintessential golf-inspired lifestyle brand. Lexus will also reveal select capsule items alongside Malbon, teasing a larger collection with the lifestyle brand planned for 2025. These fashion-forward collections blend streetwear and golf culture, offering unique, co-branded items. Consumers will also get to view the recently unveiled 2024 Lexus GX 550 Malbon Edition, a special one-of-a-kind project vehicle that caters to the ultimate golf foursome, which will be displayed on the green.
Complex's inaugural Pro-Am promises to be the biggest cultural convergence on the golf course and will reimagine the game, complete with a full day of celebrity tee-offs, exclusive merch releases, product giveaways, branded content, high impact media, refreshing imbibes, and more.
Earlier this summer, Complex and Michelob ULTRA selected five winners and a guest who will attend and play in the Complex Pro-Am.
About Complex
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Whether through video, long-form text, or social media, Complex tells stories of streetwear and style, music, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture.
A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce. Complex's strategic partnership with Universal Music Group will deliver unparalleled experiences and exclusive collaborations to passionate music fans.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by dollars. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
About Lexus
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
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SOURCE Complex
