New York, NY, October 16, 2024 - The University of Kentucky’s Big Blue Madness has always been a spectacle for basketball fans, but this year’s event broke new ground - literally. For the first time in NCAA history, the celebrated season kickoff was played on the ASB GlassFloor, a video sports floor that is transforming the way college basketball is experienced.

The technology, already used in major international events such as the NBA All-Star events at Lucas Oil Stadium, brought a new level of energy and interaction to the Wildcats’ annual celebration. The ASB GlassFloor lit up Rupp Arena, providing an unparalleled fan experience while demonstrating how sports technology can enhance college athletics.

Revolutionising College Sports

The debut of the ASB GlassFloor at Big Blue Madness marks a pivotal moment for college sports. More than just a court, the floor serves as an interactive display, capable of showcasing team logos, player statistics, and real-time graphics directly on the surface. This new layer of engagement enables universities to enhance the fan experience, creating a more immersive and interactive atmosphere at every game.

“Introducing the ASB GlassFloor to the NCAA for the first time is a significant milestone,” said Christof Babinsky, Managing Director of ASB GlassFloor. “College sports are built on passion and tradition, and this technology elevates those experiences for both players and fans. Big Blue Madness was one hell of a spectacle and shows how the floor can aid this market. Next time I hope we see a full game in the NCAA realm. I also think that the coaching tools we are working on will lead to a significant interest from these schools as they are essentially the forges where NBA players are made.”

Engaging Fans Like Never Before

Big Blue Madness attendees were treated to an experience unlike anything they’ve seen before at a college event. The ASB GlassFloor transformed the arena, displaying a football field design alongside courts featuring artwork by local artist Wylie Caudill. From dramatic player intros to vibrant visuals, the floor captivated the audience and elevated the atmosphere to a new level of excitement.

The floor’s versatility also offers new opportunities for universities to engage with their fanbase in fresh, creative ways. For college sports, where traditions run deep and fan loyalty is fierce, this technology allows teams to connect with their supporters on a more personal and interactive level - whether through custom graphics, live social media feeds, or real-time highlights on the court.

A Glimpse Into the Future of College Sports Venues

ASB GlassFloor’s impact at Big Blue Madness demonstrates its potential for use in high-profile collegiate events. Universities hosting major basketball games, recruitment events, or fan-centric experiences can utilise this adaptable technology to enhance engagement, entertainment, and interaction on a scale previously unseen in college sports.

For universities, the ASB GlassFloor presents new possibilities for enhancing event experiences. The surface offers a platform for advertising and sponsorships, creating engaging opportunities for fan interaction and brand visibility during major events.

Shaping the Future of College Sports Events

The University of Kentucky’s embrace of this revolutionary technology at Big Blue Madness signals the start of a new era for NCAA events. With the ASB GlassFloor, schools can not only boost the in-arena atmosphere but also create memorable, interactive moments for fans that will drive deeper engagement for years to come.

About ASB GlassFloor
ASB GlassFloor is a leading provider of innovative sports flooring solutions. Renowned for transforming arenas into dynamic, interactive spaces, ASB GlassFloor combines cutting-edge technology with exceptional design to create visually stunning and highly functional surfaces. The advanced glass flooring is utilised by some of the world’s most prestigious sporting events and venues, setting new standards for performance and aesthetics.

With a focus on innovation, quality, and durability, ASB GlassFloor continues to redefine the possibilities of sports venues and event spaces, providing unparalleled experiences for athletes and audiences alike.

ASB GlassFloor has been showcased in prominent events such as the FIBA U19 Women’s Basketball World Cup, the 1German BBL Season Opener 2023, the NBA All-Star 2024, and the Basketball Champions League Final Four 2024, reflecting our dedication to enhancing sports venues with high-performance and visually striking flooring.

For media inquiries, please contact:
Stephanie Pfeffer
T: +49 (0)8621 987 453
E: pfeffer@asbglassfloor.com
www.asbglassfloor.com
Contact
ASB Glassfloor America Inc.
Stephanie Pfeffer
844-238-05567
www.asbglassfloor.com