The big day is here…Topps India rolls out the red carpet for the National winner Prithvi Venu from Chennai of the Cricket Attax Championship 2013
~ Mr. Sanjeev Katyal, Head of India Operations of Topps along withSunil Gavaskarfelicitated the National Winner ~
National, May 27, 2013: After many weeks of game play and several nail-biting matches later, Topps India Sports & Entertainment Company Pvt Ltdhas finally announced the National Champion of Cricket Attax 2013. Prithvi Venu from Chennaiis the proud winner of the Cricket Attax 2013 Championship. Aryan deep Singh is the first Runner up from Chandigarh, Aditya Makharia is the Second Runner up from Jaipur and Rohit Pamidi is the third Runner up from Bangalore.
Topps is the pioneer of Sports and Entertainment Trading Card games and collectibles for kids and the owner of the brand CricketAttax – the official trading card game of the Pepsi IPL 2013.
Amidst the jubilant crowds of Eden Gardens, just before the finale of the Pepsi IPL 2013, the Cricket Attax National Championship took place, and Prithvi Venu emerged the winner! To present the cup, Mr. Sanjeev Katyal, Head of India operations of Topps was accompanied by Sunil Gavaskar.
After an exciting 9 city tour where 9 winners were selected for the semi-finals,eventually 4 played the grand finale for the coveted title of the National Champion! Each of the players brought their best game to the table and played a nail-biting match to the finish line!
Speaking on being declared the winner Prithvi said “Cricket and Cricket Attax are my favourite games. I am very happy and excited to win the National Championship trophy. I was thrilled to receive the trophy from Sunil Gavaskar and now can’t wait to show off my trophy to all my friends!”
Mr. Sanjeev Katyal, Head of India operations of Topps further added, “Firstly I would like to congratulate Prithvi on behalf of team Topps India for winning the title of the Cricket Attax Champion for 2013. What a match! Every year, we see the grit and determination of the kids to take home the trophy, and it encourages us to make the Cricket Attax Championship bigger and better! The culmination of the events this year was every bit as grand as we had planned. We also thank all the kids who so earnestly participated in the Championship, and wish them all the best for next year! “
“The Pepsi IPL 2013 has been exciting and exhilarating. The kids have played the National Championship in the true spirit of the IPL, and we would like to extend big congratulations on behalf of the team here to Prithvi on winning the trophy! Well done and well played,” Rajeev Shukla, Chairman, IPL, said.
The CricketAttax Championships2013, which kicked off in April, saw the participation of more than 60,000 kids across nine cities that were hosting matches of the Pepsi IPL 2013. With the tournament witnessing unprecedented crowds at the grounds and phenomenal success in overall viewership across media platforms, the fan following amongst kids and family groups is at an all-time high, and it is no surprise therefore that the Cricket Attax Championships were also so well received.
The league rounds of the championships were played across 200 stores where the game is also retailed. Some of the key retail partners for the Cricket Attax Championships wereHamleys, Reliance Timeout, Landmark, More, ShoppersStop, Wal-Mart, Hyper-city, and lifestyle.
The Championships were also well supported by a dedicated television campaign across all kids’ channels.
Cricket Attax Championships is played with the Cricket Attax Trading Card Game, the official Pepsi IPL 2013 Trading Card game. The Championships allow the kids the big opportunity to vie for the city champion’s crown at the stadium, at the last home match for each of the 9 teams playing in the Pepsi IPL 2013. It is a three tier competition, the biggest in the nation for kids, with a 4 week league round, the city finals round and the National finals. The Championships are played parallel to the Pepsi IPL 2013 and mirror the tournament’s format, with 4 city champions out of the 9 being selected for the Playoffs to vie for the National crown, just as the top 4 teams in the Pepsi IPL 2013 do.
Topps entered India in November 2010 and launched its brand Cricket Attax, the official trading card game of the IPL in April 2011. Topps India is a division of Topps Europe Ltd, a company registered out of Milton Keynes UK.
For more detail, Please contact:
Atul Malikram
atul@atulmalikram.in