SANTA CLARITA, CA, February 28, 2024 - Laila Merchant has been selected for inclusion in the esteemed Marquis Who's Who registry. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
In September 2023, Ms. Merchant expanded her professional repertoire by becoming a television host for "American Dream TV," an Emmy-nominated national television show that emphasizes community engagement with 'Real People, Real Stories and Real Estate.' Her coverage spans from Santa Clarita, Woodland Hills, Encino, Tarzana and Sherman Oaks to Beverly Hills, Bel-Air, Pacific Palisades and Malibu. On the show, Laila features local businesses, events, charities, real estate, people, positive stories and community awareness. American Dream TV hand-picks the best of each market to be positioned as host, and with Laila's addition to the team, The American Dream delivers even more exceptional content to its viewers.
Having lived and worked in Los Angeles for the last 30 years, Laila has tremendous knowledge of the neighborhoods and the cities. Laila takes pride in tailoring her exceptional service to ensure all her clients feel confident and empowered when it comes to making real estate decisions. In an ever-changing market, it is imperative that both buyers and sellers are well informed and consistently provide the most up to date information of the real estate industry and Laila abides by this principle. Laila's duty as a real estate agent is to be an advocate, a guide, a trusted resource, and a representative to her clients. She is always looking out for their best interests. Laila is fluent in English, Hindi and Gujrati and her critical thinking skills allow her to anticipate her client's unique goals, needs, expectations and dislikes to ensure that the time spent together is as productive as possible.
Laila Merchant is also a real estate agent with Craft & Bauer Real Estate Co. who is passionate about helping families achieve their dream of home ownership. She believes that real estate is never just about a house - it is an expression of who you are as an individual, as a couple, or as a family. Today's buyers and sellers need a trusted resource who can guide them through the complex world of real estate, and Laila is that person. Her top priority is going above and beyond the expected to deliver an exceptional and fully satisfying one-stop, full-service real estate experience for home buyers, sellers, and investors.
Home buying is a significant financial decision, and Laila's goal is to ensure that the process is as seamless as possible. She is committed to building strong, lifelong relationships with her clients and is relentless in ensuring her clients get the best service. Laila's dedication, commitment, and professional skills are widely acknowledged and respected by her clients and peers, and she takes pride in tailoring her exceptional service to ensure all her clients' needs are met. Her favorite design influencer and inspiration is Joy Green, because of her positive energy and good vibes, which Laila seeks to embody in her own real estate approach.
Ms. Merchant is recognized for her determination, integrity, and professionalism, which have been instrumental in seeing projects through to completion and ensuring client satisfaction. Prior to her current roles, Ms. Merchant was a realtor with Coldwell Banker, where she honed her expertise in residential properties.
Ms. Merchant's academic background includes a Bachelor of Science in Business Administration from California State University, Northridge, graduating in 2000. Her journey into her profession began with establishing a convenience store and gas station business with her family 18 years ago, where she managed various operational aspects. Her long standing interest in real estate led her to obtain her license and eventually transition into the industry full-time.
In addition to her professional endeavors, Ms. Merchant is actively involved in charity events, which reflects her commitment to giving back to the community. This engagement has not only enriched her personal life but also bolstered her professional network and reputation within the industry.
Outside of work, Ms. Merchant enjoys outdoor activities such as exploring nature, hiking and spending time at the beach. Looking ahead, she aims to continue growing within her industry and aspires to build a strong network of professionals while expanding her knowledge and sharing her experiences with others. With three awards underlining her contributions and success, Ms. Merchant stands as an exemplary figure in residential real estate and television hosting. Her future goals include further professional development and mentorship within her field of expertise.
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Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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