MONTPELIER, ID, February 21, 2024 - Randy Lancaster has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Lancaster is an established rancher and owner of Diamond Heart Brand Beef, Diamond Heart Cattle Company, and Diamond Heart Cattlemen's Steakhouse in Montpelier, Idaho, since 1996. As a third-generation rancher, he began learning all the intricacies of the industry from his father and grandfather while coming of age.
Locally raised in the high western mountains of Wyoming and Eastern Idaho, Mr. Lancaster's grass-fed cattle are harvested humanely without any hormones or additives. Striving to provide consumers with USDA-approved quality beef, he keeps them in as much of their natural habitat as possible. Moreover, Mr. Lancaster thoroughly believes in maintaining a responsibility to the animals and the planet through his work.
Offering a range of products, all of Mr. Lancaster's beef is dry-aged for 14-20 days. It is subsequently boxed individually and packaged in vacuum-sealed bags before being delivered locally. He can also arrange for customers from outside the local area upon request. Additionally, Mr. Lancaster offers bulk selling options to local restaurants as wholesale buyers. Cuts include chuck, rib, short loin, sirloin, brisket, and more.
Mr. Lancaster's children work alongside him in all his business endeavors and he considers himself a family man first with an obligation to set an example to his children and his community.
He has been involved in Future Farmers of America (FFA) and the American Angus Association. He is also an avid supporter of the local senior citizen center and the elderly in his community.
Mr. Lancaster envisions Diamond Heart becoming a distinctive brand that will leave a lasting impression in the industry. Presently, he is focused on continuously creating herds of cattle with exceptional quality. He is in the process of developing a registered herd of livestock, utilizing his genetic stock while applying the correct cross-breeding techniques. Looking toward the future, Mr. Lancaster is considering various alternative methods to achieve the same level of quality cattle.
Grateful for his accomplishments over the past five years, Mr. Lancaster has never let anything or anyone discourage him from excelling. Determined to continue growing and establishing himself in the industry, he believes in the importance of trusting in himself and never giving up.
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