AUSTIN, TX, February 12, 2024 - Adam Mincham has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Drawing on years of experience in business operations, go-to-market strategy, and analytics consulting, Mr. Mincham presently excels as the senior vice president, GTM for Blend360, through which he forms part of the executive leadership team. In this capacity, he oversees all marketing functions, determines the companies GTM strategy, manages the marketing function, and collaborates with industry analysts, journalists and executive leaders in Fortune 1,000 clients organizations regarding the market, company and its services. Prior to obtaining his current role, Mr. Mincham worked as the company's head of the business-to-business group.
During the early stages of his career, Mr. Mincham gained valuable expertise with Merkle as the senior vice president, executive group director, building out the Merkle B2B brand and group and held multiple senior leadership positions across the Client Leadership group. Likewise, he held several executive roles with CA Technologies, learning and building his skills in procurement, IT, finance, sales operations and ultimately leading a global team within the marketing organization.
Outside of his work, Mr. Mincham contributes to the executive advisory board of Audyence. In the midst of the COVID-19 pandemic, he utilized data analytics and artificial intelligence to promote the sustainability of the planet's natural resources. In recognition of his outstanding body of work, he has won several business-to-business awards. While his career has been filled with highlights, Mr. Mincham takes the most pride in playing a key role in establishing Merkle B2B as the world's largest B2B agency in 2021, before helping Blend360 reposition itself as a global artificial intelligence service provider.
Though hard work and dedication have brought him far in his career, Mr. Mincham credits his success to his mentors, who have inspired him to set long-term goals and his desire to continue learning and improving himself. In the coming years, he intends to help make Blend360 a global leading provider of artificial intelligence services before dedicating more time to sustainability initiatives.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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