Beloved Candy Brands DOVE®, M&M'S® and LIFESAVERS® Announce The Return of Seasonal Favorites Plus New Limited-Edition Innovations to Inspire Moments of Everyday Happiness


NEWARK, N.J., Jan. 25, 2024 - It is no secret that people love celebrating Valentine's Day with chocolate and candy. Since 92 percent of Americans celebrated Valentine's Day with these sweet treats last year,1 Mars, the maker of some of the world's most-loved brands like DOVE®, M&M'S® and LIFESAVERS®, is announcing its most innovative and decadent line-up Valentine's Day line-up yet. In addition to classic favorites making a return, this year Mars is introducing a new on-trend flavor innovation that's sure to delight fans: DOVE Promises Dark Chocolate & Strawberry Swirl. The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.

"Data shows that DOVE is the #1 Mars Wrigley's brand for Valentine's Day, and chocolate strawberry was the #1 most desired flavor. Whether gifting chocolate and candy to others, or treating yourself, we've crafted a line-up of fun and delicious offerings to celebrate the season," said Tim LeBel, President of Sales at Mars Wrigley. "Valentine's Day is a special occasion to create moments of happiness with friends and loved ones—like with our new DOVE Promises Dark Chocolate & Strawberry Swirl,"

Last Valentine's 53 percent of Americans baked Valentine's themed baked goods, 69 percent gave a gift to friends and 52 percent put out a candy dish for the lovely season.2 This year, Mars has made it easy for everyone to continue to enjoy their favorite holiday rituals or find a gift full of love and flavor with an array of limited-edition products:

Thoughtful, Personalized Gift Options for All FUNkind from M&M'S:
M&M'S has released its 2024 Valentine's Day Gift Guide, exclusively on MMS.com, where gift givers can shop for thoughtfully personalize M&M'S offerings. From best-sellers like M&M'S Teddy Bear and Heart-Shaped Candy Gift Boxes, M&M'S Gift Bottle and Favor Packs, the gift guide has something for everyone at every price point. Shoppers can customize gifts by choosing from over twenty M&M'S colors and include fun messages, various images or even a custom photo on the iconic chocolate candies.

Sharing Your Heart With Heart-Shaped Gifts:
What better way to share your heart with someone special than with Mars heart-shaped gifts. Perfect for sharing with friends and loved ones, DOVE Milk & Dark Chocolate Hearts, M&M'S Mini Tubes and M&M'S Novelty Heart Topper all show that someone special just how much they're loved.

Adding Candy-Coated Color Into Valentine's Day:
Fans can unwrap more candy-coated color this Valentine's season by making candy boards with red and purple LIFESAVERS Wild Berry Gummies X'S & O'S or baking sweet treats with red, pink and white M&M'S Milk Chocolate & Peanut Cupid Blends. And anyone can put together a festive Mars mix candy dish for a lovely addition to the holiday. Whatever the route, Mars candy and chocolate has everyone covered this Valentine's Day.

For more information on new, limited-edition and customizable Valentine's Day offerings from Mars, visit mms.com, dovechocolate.com, and life-savers.com.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

1 National Confectioners Association's 2023 Valentine's Day Survey.
2 Zappi 2023 Valentine's Day Survey.

Contacts:

Mary Jane Baker

Thidasavanh Crockett

Weber Shandwick

Weber Shandwick

mjbaker@webershandwick.com

tcrockett@webershandwick.com

SOURCE Mars, Incorporated