GOLDSBORO, NC, December 27, 2023 - Randy Lanier has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
At the helm of Phoenix Associates LLC as chief executive officer since 2015, Mr. Lanier has been instrumental in guiding older adults through the complexities of financial planning, particularly in life insurance. His leadership extends beyond client assistance to nurturing the careers of agents under his wing, ensuring their professional growth and financial independence. Mr. Lanier's keen eye for talent is evident in his role evaluating the resumes of potential recruits and providing comprehensive training for current representatives. Mr. Lanier's mission is to make sure that all seniors are properly educated and to empower the lives of new hires within the financial services industry. Prior to his current role, he served as regional vice president at North American Senior Benefits LLC, where he honed his expertise in life insurance for senior citizens and agent support. His entrepreneurial spirit was also evident during his tenure as an independent distributor with Boresha International and as a sales estimator with Bathfitter from 2010 to 2012. Before these roles, Mr. Lanier owned and operated Tropical Pools Inc. from 1990 to 2008, showcasing his versatility and adaptability across various industries. He started this company on a shoestring budget of only $5,000; the first year it had revenue sales of 1.2 million, and he later grew this to a 4.5 million company.
Mr. Lanier's career is marked by a series of achievements that reflect his dedication and leadership skills. His time in the United States Air Force set the stage for his future successes; he was chosen for the USAF leadership school and quickly rose to student flight captain during his studies at technical school for the military police. His capabilities further led to a promotion to student squadron commander, underscoring his ability to lead and inspire others.
Transitioning from professional accolades to academic foundations, Mr. Lanier's educational background laid the groundwork for his business acumen. While in high school he was elected as class Vice President. As a young boy he reached the highest level of Eagle Scout while in the Boy Scouts of America. He was also inducted into the prestigious Order of the Arrow. He earned a Bachelor of Science in business from University Military School and attended Oak Ridge Military Academy. These institutions provided Mr. Lanier with a solid foundation that has been integral to his success in navigating industry changes and achieving excellence in financial services.
Mr. Lanier's commitment to community is reflected in his philanthropic efforts, particularly his financial support to rehabilitation centers aiding those struggling with opioid addiction. This generosity not only exemplifies his character but also reinforces the positive impact he has made beyond his professional sphere.
In his personal life, Randy Lanier takes pride in the accomplishments of his family members. His granddaughters have excelled academically and socially, with one achieving a bachelor's degree in marine biology on scholarship while maintaining high academic honors and another actively involved in her church community. Mr. Lanier is a proud father to Josh and Brock and finds joy in sport fishing and attending church with his family.
Looking ahead, Mr. Lanier envisions continuing to make a difference in people's lives through both his professional endeavors and charitable works. At 67 years old, he aims to reach a significant business milestone that would allow him to sell back to Integrity while maintaining an active management role post-sale—a testament to his unwavering commitment to leadership and service even as he contemplates retirement.
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Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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