Breville+ is a Free Expert-Led Platform Featuring Live and On-Demand Classes, MyCook Guides and Over 1,000 Recipes Exclusively Tested and Tuned for Breville Appliances
TORRANCE, Calif., Oct. 24, 2023 - Breville, the brand synonymous with innovation and design in premium kitchen appliances, announces the launch of Breville+, a new platform offering over 1,000 dynamic step-by-step video recipes from an unparalleled range of food experts, including The New York Times, America's Test Kitchen, Serious Eats and ChefSteps.
Not only a collection of essential and exciting dishes for home cooks at every level, but all the recipes featured on the platform have been tested and tuned exclusively for Breville's range of award-winning appliances, making them practically fail-safe from the get-go. Beyond recipes, Breville+ also provides comprehensive instructions on how to make the most of your Breville appliances, along with MyCook Guides, access to expert advice, and live and on-demand classes.
Both new and existing Breville appliance owners can access Breville+, which is free and available today. Breville+ offers a wealth of recipes thoughtfully tested and adapted for each appliance model. Every recipe has undergone rigorous testing in Breville's Test Kitchen, under the leadership of Chef Otto Römer, formerly of Heston Blumenthal's The Fat Duck Group. A series of live and on-demand classes range from quick tips and tricks to masterclasses with experts, supported by live chats moderated by a team of Breville experts. These features are aimed at helping users achieve culinary mastery with ease.
"As a company, we've invested in creating Breville+, acknowledging that home cooks can experience challenges throughout the prep and cooking process. We've created Breville+ to solve these challenges and support the home cook wherever they are in their cooking journey. We have applied Breville design and development principles when creating Breville+ to enable a simpler, faster, and more engaging cooking experience," says Andrew Sirotnik, Chief Experience Officer at Breville. "Our commitment lies in creating complimentary digital tools to empower users to master kitchen classics or easily elevate a midweek meal. These tools reduce the guesswork in temperature selection, cooking duration, and meal preparation, thereby enhancing the confidence and enjoyment of every home chef," added Sirotnik.
Breville+ live and on-demand programming includes:
Live moderated and on demand chats with experts on cooking techniques
Ask the Expert: Live one-on-one sessions with chef experts on specific culinary topics
Getting Started: On-demand quick start unboxing and "how-to" video guides for Breville appliances, providing step-by-step instructions on setting up and mastering each function of your appliance
"Breville+ marks the first platform from a kitchen appliance brand that marries professionally tested, skill-driven content with appliance-specific recipes," remarked Catherine Ruspino, Breville's Senior Vice President, Product & Solutions, Americas. "Our appliances are designed to be a staple on your countertop, and with Breville+, we're thrilled to create a personalized experience that unlocks new possibilities, ensuring culinary success from the very first try."
New contributing partners, guided recipes and on-demand content will be added monthly, ensuring an ever-evolving culinary experience.
Breville+ is currently available for the following Breville appliances with more appliances being added soon:
the Smart Oven® Pizzaiolo
the Joule® Oven Air Fryer Pro
the Smart Oven® Air Fryer Pro
the Smart Oven® Air Fryer
the Smart Oven® Pro
the Joule® Turbo Sous Vide
Breville+ can be downloaded through the Apple App Store [here] and the Android App Store [here].
For more information and to explore Breville+, please visit www.breville.com/en-us/brevilleplus
About Breville
Over the past 90 years, Breville has grown to become an iconic global brand, delivering innovative kitchen appliances including award-winning home coffee machines, to over 70 countries around the globe. The company goes to market as the Sage® brand in Europe, and as the Breville® brand in the rest of the world. Breville enhances people's lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they'd thought possible in their own homes and ultimately, allowing them to Master Every Moment™. Breville.com, @breville.
SOURCE Breville USA
