Iconic Women's Brand to Debut Shoppable Experiential Retail Space Showcasing
Innovative Apparel on Friday, October 27th in NYC
ATLANTA, Oct. 24, 2023 - SPANX, the renowned brand known for redefining apparel, activewear, and shapewear for women, has announced its first-ever experiential retail series launching in New York City on October 27th, DC on November 4th, and Miami on November 11th.
Recognized across the globe for revolutionizing shapewear, the brand has leveraged over 20 years of design expertise to incorporate its signature shaping technology into apparel. The result? An extensive assortment of wardrobe staples that ensure women feel confident and comfortable—no matter the occasion.
"This is the first time we're bringing SPANX apparel to the public with a retail experience," said Chief Brand Officer Misha Nonoo. "It's time. At Spanx, we are driven by our commitment to solving shared wardrobe problems and helping women juggle the many roles they take on every day. We create intuitive designs that let her take on her world, her way."
Staying true to the brand's values of empowering women since its inception, guests will have the opportunity to engage with captivating artwork by Nigerian-Australian artist Nkosi Ndlovu. Nkoski's piece celebrates the twists and turns that shape the female experience. Guests can observe her work through an interactive art installation, while exploring the latest apparel collections from SPANX.
Pop Up Dates & Times:
New York
Friday, October 27th
11:30 AM - 5:00 PM
Hudson Yards Public Square and Gardens
New York, NY 10001
DC
Saturday, November 4th
10:00 AM - 5:00 PM
The Wharf (Market Square)
760 Maine Ave SW
Washington, DC 20024
Miami
Saturday, November 11th
11:00 AM - 5:00 PM
Miami's Design District - Sweet Bird North
95 NE 40th Street
Miami, FL 33137
After the three stateside pop-ups, SPANX will head to the London location of upscale department store Selfridges, where shoppers will be able to shop the collection ahead of the holiday season from November 20th - December 22nd and beyond.
For more information please visit www.spanx.com.
About SPANX:
Founded by Sara Blakely in 2000, SPANX, LLC is a dynamic women's brand that has revolutionized an industry and changed the way women around the world get dressed. Now a powerhouse lifestyle brand, SPANX offers both innerwear solutions and figure-flattering outerwear, constantly identifying and solving problems from a women's point of view. With smarter, more comfortable, must-haves including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, hosiery and more, SPANX elevates women through product and empowers them to look and feel their best. Further information is available at www.spanx.com. Follow SPANX on Facebook, Twitter and Instagram @Spanx.
SOURCE SPANX
