Inspired by the rich flavors of birria, the latest offering from Taco Bell offers a new way for customers to enjoy the restaurant's most popular item – tacos


TLDR:


Premium ingredients take center stage in Taco Bell's latest menu offering – Grilled Cheese Dipping Taco.

For the first time nationwide, fans can enjoy slow-braised shredded beef on the inside, along with a cheese blend melted on the inside and grilled on the outside of the taco, plus two savory dipping sauces – nacho cheese sauce and red sauce.

The Grilled Cheese Dipping Taco will be available at participating Taco Bell restaurants nationwide starting August 3, 2023, for a limited time only and while supplies last.


IRVINE, Calif., July 27, 2023 - Ready for a new take on Taco Bell tacos? Inspired by the hearty, rich flavors of birria, the new Grilled Cheese Dipping Taco feature slow-braised shredded beef – a brand new protein offering from Taco Bell – with a three-cheese blend melted on the inside and grilled on the outside of a freshly fried daily white corn shell. The taco comes with warm nacho cheese sauce and a savory red sauce for dipping into before every glorious bite. The Grilled Cheese Dipping Taco is the latest addition to Taco Bell's growing Grilled Cheese offerings, available nationwide starting August 3 for $3.49* a la carte.

Slow-Braised Shredded Beef, Inspired by Birria with a Taco Bell Twist
Taco Bell has long been known for its iconic seasoned beef and this is the first time the brand is offering shredded beef on its menu nationally, after nearly two years of perfecting the recipe. The shredded beef is slow-braised in a blend of spices, making it the ideal centerpiece of the Grilled Cheese Dipping Taco.

"The rich and spicy flavors often found in birria were a major point of inspiration as we created the new Grilled Cheese Dipping Taco. By combining slow-braised shredded beef with the two dipping sauces, our fans can enjoy a new range of flavors they may have never had from Taco Bell before," said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. "This Mexican-inspired dish represents an evolution of what fans typically expect from Taco Bell. We're excited to bring this menu item nationwide after an incredibly successful test in 2022."

Taco Bell Grows its Grilled Cheese Offerings
The Grilled Cheese Dipping Taco is the latest offering within the newly beloved Grilled Cheese platform. Finding new ways to bring premium ingredients to customers is a major focus when creating new innovations. Alongside the shredded beef, the Grilled Cheese Dipping Taco is filled with a creamy jalapeño sauce and showcases a melty three-cheese blend of cheddar, mozzarella, and pepper jack inside and outside of the freshly fried daily white corn shell that tantalizes taste buds with its creamy texture and bold flavors. Complementing the taco are two dips – warm nacho cheese sauce and Taco Bell's zesty red sauce - carefully calibrated to achieve the perfect consistency and harmony of flavors with every bite.

Another Reason to Become a Fire! Tier Rewards Member
To celebrate this new menu item, Taco Bell has partnered with Los Angeles-based, hospitality and lifestyle marketing company The h.wood Group on an event happening on August 1, Taco Bell | Bootsy Bellows Presents: Tacos: The Next Chapter. The first 20 lucky Fire! Tier Rewards Members and their plus-ones who signed up and qualified for the event are receiving exclusive access to the event, which includes tasting the new Grilled Cheese Dipping Taco, specialty cocktails featuring award-winning Lobos 1707 Tequila & Mezcal and musical performances from surprise guests at the Hollywood Athletic Club in Los Angeles. Fire! Tier Rewards Members had the chance to sign up & qualify to attend the special event through Taco Bell's Drops in the Taco Bell App. Rewards Members should continue to visit the app on Tuesdays to find more exciting experiences, offers and opportunities**. To learn more about Taco Bell's Rewards program, visit TacoBell.com/Rewards.

*At participating US locations for a limited time and while supplies last. Contact local restaurant for prices, hours and participation, which vary.

**Taco Bell Rewards program is available at participating U.S. locations and subject to terms and conditions: TacoBell.com/terms-of-use All items while supplies last.

About Taco Bell Corp.
For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news or www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, Twitter, Instagram, Facebook and subscribing to our YouTube channel.

About Bootsy Bellows
Step into the residential haven that is Bootsy Bellows. First introduced in 2012 by actor David Arquette and The h.wood Group, the space mirrors Frank Sinatra's 1940s Palm Springs home. From the pink banquettes to the lush greenery, the venue breaks the mold on traditional nightclub aesthetics with its luxurious, residential feel. Combining a variety of live entertainment, including DJs, music performances, and puppets, the locale is a decadent playground for adults. Named after Arquette's mother, a burlesque dancer and pinup model in her time, Bootsy Bellows is a spectacle in a class of its own.

About The h.wood Group
The h.wood Group is a Los Angeles-based, hospitality and lifestyle marketing company with an iconic portfolio of luxury nightlife and restaurant venues. From Delilah and The Nice Guy, to Bootsy Bellows and Harriet's, The h.wood Group is responsible for some of the most iconic brands in the world. The h.wood Group experience is also known well beyond the walls of their brick-and-mortar locations through its work as one of the most reputable event producers in the world. Their signature approach to service and storytelling unites brands, consumers and talent at some of the world's most iconic cultural events including Coachella, F1, Cannes, Art Basel and more. For more information, visit https://hwoodgroup.com/.

Jacqueline Cisneros – Taco Bell Corp.
Jacqueline.Cisneros@yum.com

Rosie Herzog – Edelman
Rosie.Herzog@edelman.com

SOURCE Taco Bell Corp.