WESTMINSTER, Colo., July 6, 2023 - Today Ball Corporation (NYSE: BALL) announced that Ball's Eyeris® High Definition printing technology was awarded the top spot in the 2023 Colored by INX Can Design Contest for the production of Shiner TexHex Bruja's Brew IPA can graphics.
"On a crowded shelf, nothing grabs your attention more than the blazing eyes of Shiner TexHex Bruja's Brew IPA. The colors of the design and the complex graphics, combined with Ball Corporation's exclusive Eyeris® High Definition color separation technology, present an outstanding design with standout visual impact," said Levi Boss, Ball Corporation Graphics Center of Excellence director.
Eyeris® High Definition printing technology brings detailed graphics and photographic imagery to life, continuing to elevate the can as a fully recyclable, premium option to stand out on the shelf.
"The Shiner Beer and Bakery Agency teams cultivated an artful design which demands colors that pop and grab attention. Together we were able to collaborate with Ball's Graphics Center of Excellence to help this design become a reality. We decided to use Ball's Eyeris® technology and INX's Color Catalog to get the image definition and vibrant colors just right," said Nick Weiland, brand director of Shiner Beer.
"This particular design series by Shiner is so striking because of the depth of opacity from the dark contouring colors, and the brighter inks radiate in the lighter image areas," continued Boss. "Being able to quickly view the actual inks on the aluminum substrate on which they will be printed allows for the designer to realize the vision of the artwork."
Ball leads the aluminum beverage packaging industry—having the broadest and most capable manufacturing footprint in the world, the most product offerings, and more than 143 years of packaging innovation. For more information on Eyeris® High Definition printing, visit https://www.ball.com/packaging/beverage-cans.
About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 21,000 people worldwide and reported 2022 net sales of $15.35 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
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SOURCE Ball Corporation
