As its marquee partner, Subway will level up 100 Thieves' League of Legends pro team, official training facilities, streaming content and exclusive gear for fans of both brands
MIAMI, May 10, 2023 - Subway announced today that it will become the Official Sandwich of 100 Thieves, kicking off a sweeping 'refresh' of the premier lifestyle brand and gaming organization as it embarks on a challenging stretch in the League of Legends Championship Series (LCS).
In addition to being the Official Sandwich of 100 Thieves, Subway will become the marquee partner of its League of Legends professional team. It will overhaul 100 Thieves' dedicated training room for League of Legends at its 15,000 square foot headquarters in Culver City, California – giving the team a competitive edge before the LCS Summer Split, a pivotal qualifier in the North American championship.
"Whether they compete on the court, field or battle arena, Subway is proud to be a part of the success stories of the best athletes in all sports. The incredible competitors and creators at 100 Thieves are no different," said Carrie Walsh, Chief Marketing Officer for Subway. "They've grown up with Subway and we have fueled their success. It's only fitting that Subway would step up to help 100 Thieves reclaim its rightful place at the top of the esports world."
Subway will also hit refresh on 100 Thieves' match-day jerseys for its other pro teams competing in Valorant and Apex Legends. These Subway-branded jerseys will be available for purchase online via 100Thieves.com, so fans can look and eat like the pros.
"Subway is synonymous with fueling talent and teams across multiple, competitive verticals," said 100 Thieves President John Robinson. "As new members of the collective, they're helping refresh our edge in the LCS and beyond. There are only great things ahead."
To learn more about this team up and see how Subway is helping 100 Thieves take its game to another level, visit 100Thieves.com or follow the organization @100thieves.
About Subway® Restaurants
As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
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About 100 Thieves
100 Thieves ("Hundred Thieves") is the premier lifestyle brand and gaming organization. Founded in 2017 by Call of Duty World Champion and YouTube star Matthew "Nadeshot" Haag, 100 Thieves has championship-winning esports teams competing in Call of Duty, Valorant, League of Legends, and Apex Legends. Recognized globally for its apparel, the LA-based brand is known for rapidly selling out new drops and working with various collaborators – from anime franchises like Attack on Titan to luxury brands like Gucci. 100 Thieves long-term partners include industry-leading brands such as AT&T, Heineken, Lexus and Subway. In addition to its esports and apparel, 100 Thieves also works with premier gaming talent – including co-owners Valkyrae and CouRage – to produce world-class gaming content across all the major platforms, including podcasts, docuseries, and social content.
SOURCE Subway Restaurants
